Tono de Marca

Adventurous, Enthusiastic, Friendly, Approachable, Caring, Passionate, Knowledgeable, Trustworthy, Slightly Playful

Valores de Marca

• •Quality & Durability
• •Adventure & Outdoors
• •Canine Well-being & Safety
• •Shared Experiences
• •Customer Satisfaction & Community

Mejores Prácticas

• •Always Prioritize the Dog's Perspective (and the Owner's Love for Them): Frame benefits and features around how they enhance the dog's comfort, safety, and enjoyment, which in turn makes the owner happy. Use empathetic and enthusiastic language.
• •Embrace the Spirit of Adventure: Use active verbs and evocative imagery in your descriptions. Talk about experiences and destinations, not just products. Words like "explore," "discover," "journey," "trail," and "adventure" should be staples.
• •Maintain a Friendly and Engaging Voice: Ask questions, encourage sharing, and respond to comments with warmth and personality. Make your audience feel like part of a community of fellow dog lovers and adventurers.
• •Show, Don't Just Tell, Quality: Instead of just saying products are "high quality," describe the materials, design features, and testing that make them durable and reliable for outdoor use. Use testimonials and user-generated content to reinforce this.
• •Be Authentic and Passionate: Let your genuine love for dogs and the outdoors shine through. Share your own experiences (or those of your team/community) to build a relatable and trustworthy brand image. Avoid overly corporate or sterile language.

Percepción Social

Long Paws is generally perceived as a reputable and reliable brand for outdoor dog accessories. Customers appreciate the quality and thoughtful design of the products, viewing them as a good investment for active dogs. The brand is seen as being run by genuine dog lovers who understand the needs of active pets and their owners. There's a positive sentiment around their customer service and engagement on social media. They are viewed as a specialist brand catering to a niche of dog owners who prioritize outdoor activities and require robust gear.

Ejemplos de Copy

• •Unleash new adventures! 🐾 Our latest [Product Name] harness is engineered for comfort and built for the wild. Explore further, knowing your best friend is secure and happy. Where will your Long Paws take you next? #LongPawsAdventures #BuiltForDogs
• •Muddy trails, wagging tails, and a horizon full of possibilities. That's the Long Paws life! We believe every dog deserves grand adventures. What’s your dog's favourite way to explore? Share your stories! 🌲 #OutdoorDogs #HappyTails
• •Gear Up for Adventure! 🏞️ Special Savings Inside for Your Trailblazing Pup.
• •Long Paws: Premium Gear for Your Dog's Greatest Adventures. Explore Together. Safely.
• •Thinking of taking your furry co-pilot on a bigger adventure this year? At Long Paws, we live for those shared moments. That's why we've put together our top tips for [activity, e.g., 'hiking with your dog'], ensuring every journey is a joy, not a chore.