Tono de Marca

Empowering, natural, and community-focused, with an informative, transparent, positive, supportive, accessible, and artisanal voice.

Valores de Marca

• •Natural and Organic Ingredients
• •Effectiveness and Quality
• •Community and Social Responsibility
• •Sustainability
• •Canadian-Made

Mejores Prácticas

• •Lead with the "Why": Always connect the product to the core mission of empowerment and confidence. Instead of just listing features, explain how they help the customer embrace their natural beauty.
• •Emphasize "Natural" and "Handcrafted": Consistently use terms like "natural," "organic," "handcrafted," and "artisan" to reinforce the brand's commitment to quality and pure ingredients.
• •Maintain a Supportive and Educational Voice: Position the brand as a knowledgeable friend. Offer tips, "how-to" guides, and explain the benefits of specific ingredients to build trust and community.
• •Highlight Community and Canadian Roots: Regularly mention that the products are "Made in Toronto" or "Proudly Canadian." Share stories about the charities the brand supports to reinforce its commitment to social responsibility.
• •Keep it Simple and Accessible: While the products are of high quality, the tone should remain grounded and easy to understand. Use phrases like "simple rituals" to make the routine of using natural products feel achievable and not intimidating.

Percepción Social

Largely positive, seen as trustworthy and reliable for natural, high-quality, and effective products, particularly for curly hair. Appreciated for pleasant scents and thoughtful formulations. The founder's community engagement fostered a loyal customer base.

Ejemplos de Copy

• •Define your curls, not your routine. Our Coils & Curls Styling Gel, handcrafted with organic ingredients, gives you the hold and moisture you crave without the crunch. Embrace your natural texture with confidence. Simple rituals, powerful results.
• •Meet your skin's new best friend. Our Rejuvenating + Nourishing Face Serum is a concentrated blend of nature's finest oils, designed to calm, clear, and hydrate. Feel good about what you put on your skin. #LondonIvyGlow
• •Self-care isn't a luxury; it's a lifestyle. We're here to make it simpler. From our curl-loving conditioners to our skin-soothing balms, every product is handcrafted in Toronto with a promise: pure, natural ingredients for your radiant hair and skin. 🌿 #NaturalBeauty #CanadianMade
• •London Ivy Products was born from a simple idea: Canadians deserve access to high-quality, natural beauty that works. Frustrated by the lack of options, we started handcrafting our own. Today, that passion is in every bottle. It's more than beauty—it's a community.
• •Ready for a refresh? This week only, get 15% off our Clear Skin Beauty Essentials kit. It's our complete, handcrafted system to help you achieve the balanced, radiant complexion you deserve. Because feeling confident in your skin is the best beauty secret of all.