Tono de Marca

Nurturing, inspirational, and results-oriented, with a personal and empathetic communication style that empowers customers through encouraging language and avoids scientific jargon.

Valores de Marca

• •Authenticity and Relatability
• •Effectiveness and Results
• •Empowerment and Inclusivity
• •Natural Solutions
• •Community

Mejores Prácticas

• •Always start from a place of understanding, acknowledging the customer's struggles and frustrations with their hair.
• •Continue to weave the founder's personal journey into the brand narrative to build authenticity and trust.
• •While acknowledging the 'before' struggle, primarily focus on the positive transformation, using empowering and benefit-driven words.
• •Make testimonials and user-generated content the heroes of your marketing, framing ad copy around real results and customer quotes.
• •The language should mirror the products—natural, straightforward, and honest, avoiding complex scientific claims and focusing on nourishing and moisturizing benefits.

Percepción Social

The brand is perceived positively, largely driven by its strong emphasis on customer results and user-generated content, which builds credibility. It is seen as a source of hope and effective solutions for individuals struggling with hair growth, length retention, and scalp health.

Ejemplos de Copy

• •Stop hiding your hair. Start loving your journey. Remember the frustration of dry, brittle hair that just wouldn't grow? Our founder does. That's why she created our Hair Growth Oil from powerful, natural ingredients—to turn her story, and yours, into one of strength and confidence. See the results for yourself.
• •This is what we mean by "maximum hair goals." ✨ From struggling with length retention to celebrating healthy, thriving hair. This is the journey we are so proud to be a part of. What are your hair goals? Let us know below! 👇 #LolosHairCare #HairGrowthJourney #NaturalHair
• •Your scalp is the foundation. Feed it well. Dryness and breakage start at the root. Our Scalp Butter & Hair Moisturizer is a rich, nourishing blend designed to soothe your scalp and lock in moisture from root to tip. Ready for hair that feels as good as it looks? Tap to shop.
• •The moisture your Type 4 hair has been craving. That feeling when you finally find what works. 🙏 Our Hydrating Leave-In is a game-changer. #type4hair #naturalhaircare #hairmoisture #loloscosmetics
• •It wasn't just about hair loss... it was about losing confidence. Hi [Customer Name], When I lost my hair, I felt like I failed. I tried everything. It was a frustrating, lonely journey until I started researching and mixing my own natural formulas. LoLo's Cosmetics was born from that struggle, to help women like us reclaim their confidence and fall in love with their hair again. Our Complete Hair Growth Bundle is the exact system I used to grow back my hair stronger than ever. Let's start your journey today.