Tono de Marca

Effortless, stylish, and approachable; direct and product-focused, welcoming, and emphasizing comfort and style.

Valores de Marca

• •Style & Comfort
• •Affordability
• •Self-Expression
• •Quality Materials

Mejores Prácticas

• •Lead with ‘Effortless Style’: Every piece of copy should reflect the idea that looking good doesn’t have to be complicated. Use words like "easy," "versatile," "effortless," and "simple" to describe the clothing and the experience of wearing it.
• •Focus on Fabric and Feel: Continue to highlight the quality materials like silk and linen. Use descriptive, sensory language that helps the customer imagine the comfort and feel of the fabric (e.g., "breezy linen," "soft-touch silk," "cozy knit").
• •Empower the Customer: Reinforce the "Create your own style" message. Frame your copy around the customer's life and needs. For example, instead of just "Red Dress," try "The Perfect Red Dress for Your Next Event."
• •Maintain a Clean and Approachable Voice: Avoid overly technical fashion jargon. The tone should feel like receiving advice from a stylish and trusted friend—knowledgeable but warm and encouraging.
• •Be Consistent Across All (Future) Channels: If and when the brand expands to social media or other marketing channels, ensure this established tone is carried over. The voice on Instagram, in emails, and on the website should feel like it's coming from the same brand persona to build trust and recognition.

Percepción Social

Minimal online footprint, perception is primarily shaped by direct customer experience. Low visibility leads to a neutral or unknown social perception among the general public.

Ejemplos de Copy

• •Effortless Italian Style. Endless Comfort. Discover our new collection of silk blouses and linen trousers designed for your everyday elegance. Create your own style with Lola Moda.
• •Meet your new go-to for chic comfort. Our Italian Joggers blend relaxed tailoring with a touch of sophistication, perfect for a busy day of errands or a casual coffee date. Style them up with heels or keep it casual with sneakers. Effortless style, made easy.
• •Your Wardrobe Refresh Starts Here ✨ Ready to fall in love with your closet again? From breezy linen dresses to our signature comfy sweaters, discover timeless pieces you'll reach for season after season. Find your new favorite today and enjoy free shipping on us!
• •More than just comfort. Our curated collection of sweaters, from stylish batwings to classic knits, are the perfect addition to any wardrobe. Designed to keep you warm and effortlessly chic, these are the staples you've been looking for.
• •At Lola Moda, we believe style should be simple, comfortable, and uniquely yours. Inspired by the relaxed elegance of Italian fashion, we curate pieces that feel as good as they look. We're here to help you build a wardrobe you love, one beautiful piece at a time.