Tono de Marca

Aspirational yet accessible, trendy, and trustworthy. Expert curator, enthusiastic, and visually driven. On social media, engaging and community-oriented; on the website, direct and informational.

Valores de Marca

• •Curation & Quality
• •Accessibility & Convenience
• •Trend-Focused
• •Customer-Centricity

Mejores Prácticas

• •Lead with Curation and Authority: Always position lo.la as the expert curator. Use phrases like "Expert-Selected," "Curated Collection," "Authenticity Guaranteed," and "The Best In..." to build trust.
• •Leverage Social Proof and Trends: Incorporate language that reflects what's popular. Use terms like "Viral," "Trending Now," "Fan Favorite," and feature user-generated content and influencer testimonials in your marketing copy.
• •Focus on Solutions and Benefits: While listing brands is important, frame the copy around solving customer problems. Organize content by "concern" (e.g., "Combat Dryness," "Achieve Glass Skin," "Repair Damaged Hair") to make the products relatable and the benefits clear.
• •Emphasize Accessibility and Convenience: Consistently mention key service advantages like "Fast Delivery Across Egypt," "Same-Day Delivery in New Cairo," and "Your Favorite Brands, Delivered." This reinforces the value of shopping with lo.la over other options.
• •Maintain an Aspirational Yet Inclusive Tone: Use enthusiastic and positive language that excites the customer about their beauty journey. Pair aspirational words like "heaven," "glow," and "flawless" with inclusive phrases that make everyone feel welcome in the lo.la community.

Percepción Social

Perceived as a premium, reliable, and exciting one-stop-shop for beauty lovers in Egypt. The destination for getting authentic, popular, and effective skincare and haircare products, especially Korean brands. Seen as a trustworthy and aspirational retailer thanks to association with well-regarded international brands and consistent praise from local influencers and customers.

Ejemplos de Copy

• •Your K-Beauty Holy Grail has landed! ✨ You asked, we listened. The viral Beauty of Joseon Revive Eye Serum is officially here. Target fine lines and awaken tired eyes with the power of Ginseng + Retinal. Get yours before it’s gone! Tap to shop now for delivery across Egypt. #LolaBeauty #KBeautyEgypt #BeautyOfJoseon #SkincareEgypt
• •(On-screen text over quick cuts of the store, products, and happy customers): The ultimate skincare heaven in Egypt? 👀 We got you. 😉 (Voiceover): "If you're looking for all things beauty, this is your place! Find us at Gateway Mall for all the viral skincare, haircare, and more. Your routine is about to get a major upgrade." Caption: Your one-stop shop for everything beauty is here! Come visit lo.la at Gateway Mall, New Cairo. 📍 #LolaBeautyShop #SkincareHeaven #EgyptBeauty #KoreanSkincare
• •Headline: Tired of Frizz? Define Your Curls. Body: Unlock the secret to perfect curls. Our curated collection of curly hair essentials is designed to hydrate, define, and protect. From deep conditioners to styling creams, find authentic, high-performance products right here in Egypt. Shop the collection now and enjoy fast delivery. CTA: Shop Now
• •Headline: Curated for You. The World's Best Beauty Brands. Sub-headline: Discover authentic, trending skincare and haircare with fast delivery anywhere in Egypt. Free shipping on orders over 5000 EGP. CTA: Explore Brands
• •Subject: A Treat For Your Skin Is Inside! Body: Hi [Customer Name], as a valued member of the lo.la community, we wanted to give you first access to our new arrivals from COSRX and SKIN1004. Plus, enjoy an exclusive 10% off your next order. Because your skin deserves the best, and we love being the ones to bring it to you. CTA: Claim Your Offer