Tono de Marca

Bold, edgy, and confident. Direct and unapologetic, reflecting street culture and individuality. Aspirational, suggesting a lifestyle and mindset.

Valores de Marca

• •Authenticity
• •Creative Passion
• •Inclusivity
• •Quality
• •Self-Expression

Mejores Prácticas

• •Use Bold and Direct Language: Avoid passive voice and weak verbs. Use strong, confident language that reflects the brand's edgy personality.
• •Focus on Individuality: Frame your copy around the idea of self-expression and standing out from the crowd. Use phrases that empower the customer.
• •Stay True to Street Culture: Incorporate slang and terminology that resonates with the streetwear community, but do so authentically. Keep a finger on the pulse of urban trends and music.
• •Highlight Quality and Detail: When describing products, emphasize the premium materials and unique design features. This justifies the price point and reinforces the brand's commitment to quality.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of your copy matches the aesthetic of your visuals. The language should feel like a natural extension of the clothing's design.

Percepción Social

Trendy, fashionable, and high-quality streetwear brand for those 'in the know'. Credible and desirable, especially among young adults. Perceived as well-made and worth the investment, with an aesthetic described as 'fire' and 'badass'.

Ejemplos de Copy

• •Engineered for the unfiltered. The new 2025 collection is here. Wear it loud.
• •More than a tee. It's a statement. Graphics that speak so you don't have to.
• •Old school meets new wave. The Loiter varsity jacket: Classic cool, redesigned for the bold.
• •Your new uniform for the urban jungle. Heavyweight comfort, street-approved style. #LoiterClo
• •Authenticity is the new luxury. Shop the collection and define your own style.