Tono de Marca

aspirational, motivational, professional, direct, encouraging, focused on hard work and tangible improvement, inspiring confidence and commitment.

Valores de Marca

• •Expertise
• •Discipline
• •Empowerment
• •Authenticity
• •Personal Growth

Mejores Prácticas

• •Lead with Verbs: Start headlines and calls-to-action with strong, action-oriented words like "Master," "Build," "Unlock," "Train," and "Achieve." This aligns with the brand's active, results-focused value.
• •Tell the "Work" Story: Always connect the results (a great play, a new skill) back to the process (the drills, the sweat, the dedication). This reinforces the core value of discipline.
• •Speak Directly to the Athlete: Use "you" and "your" frequently. Frame everything in the context of the client's goals and potential. The tone is a one-on-one conversation with an aspiring player.
• •Maintain Authenticity: Avoid overly corporate or cliché marketing language. Keep the voice grounded and genuine, as if Loic Matondo himself is speaking. Share personal insights and struggles to build connection.
• •Balance Aspiration with Action: While the messaging should be motivational ("Level Up Your Game"), it must always be paired with a clear, practical call-to-action ("Book a Session," "Start Your Training"). Inspiration must always lead to a tangible next step.

Percepción Social

Credibility and inspiration among target audience; perceived as an elite athlete, dedicated, and accessible mentor; viewed as a role model; reputation built on direct relationships and curated digital presence.

Ejemplos de Copy

• •Headline: The work pays off. Body: It’s not about the drills. It’s about the dedication behind them. Proud to see the progress day in and day out. Ready to put in the work? DM me to book your session. #BasketballTraining #PlayerDevelopment #LevelUp
• •Headline: More Than a Game. It's a Mindset. Body: Give your young athlete the professional guidance to not only improve their skills but also build the discipline and confidence that lasts a lifetime. With pro experience, I offer training that focuses on real-world results. Learn more about my 1-on-1 and group programs. CTA: Visit loicmatondo.com
• •Headline: My Journey, Your Blueprint. Body: I didn't get here by accident. Every step of my professional career was built on a foundation of relentless practice and a deep love for the game. Now, I'm here to share that blueprint with you. Let's work together to turn your potential into performance.
• •Subject Line: Stop Dreaming, Start Training. Body: The off-season is where next season's champions are made. While others rest, we work. Our online coaching program is designed to give you the edge, with personalized drills and pro insights you can access from anywhere. Are you ready to level up?
• •Headline: PRO-LEVEL TRAINING. Body: Unlock your potential with training designed and led by a professional player. Limited spots available for summer group sessions. CTA: Swipe Up To Register!