Tono de Marca

Humorous, quirky, irreverent, relatable, modern, cheeky, lighthearted, using humor and pop culture references.

Valores de Marca

• •Authenticity and Relatability
• •Humor and Connection
• •Modernity and Originality

Mejores Prácticas

• •Lead with Humor, Follow with Heart: While the primary tone is funny, the underlying message is genuine affection or appreciation. The copy should balance cheekiness with a sincere sentiment to avoid feeling hollow.
• •Embrace Pop Culture (Wisely): Use relevant and witty references to movies, memes, and cultural moments that resonate with a modern audience. However, avoid anything too niche or fleeting that could quickly become dated.
• •Keep it Conversational and Direct: Write like you talk. Use contractions, informal language, and a direct-to-the-reader approach ("You," "Your friends"). Avoid corporate jargon or overly polished, "markety" language.
• •Highlight the "Why": Every piece of copy should circle back to the brand's core value—creating authentic connections. Frame the cards not just as products, but as tools for celebrating unique relationships.
• •Maintain Visual and Textual Harmony: The bright, bold, and slightly quirky design of the cards should be mirrored in the copy. Use energetic verbs, punchy sentences, and an overall voice that matches the vibrant aesthetic of the products.

Percepción Social

Limited but positive online footprint, generally positive sentiment towards similar quirky brands, 5-star reviews for related products, seen as legitimate with positive reviews, perception largely shaped by direct-to-consumer interactions.

Ejemplos de Copy

• •Headline: Stop Sending Boring Cards. Sub-headline: Life’s too short for clichés. Find a card that’s as weird and wonderful as your friends.
• •Product: The "You're My Favorite Human" Card Copy: Let's be real, most humans are tolerable at best. This card is for the one who makes the whole species look good. Perfect for the anniversary, birthday, or just-because day of the person you’d actually share your fries with.
• •(Image: A colorful flat-lay of several funny cards) Caption: Your group chat is hilarious. Your greeting cards should be, too. Tag the friend who needs to receive one of these ASAP. #LocoCards #NotYourGrandmasGreetingCards #FunnyCards
• •Subject: Don't forget their birthday! (No, seriously, don't.) Body: You remembered! Or... you just opened this email and had a mini panic attack. Either way, we’ve got you covered. Shop our new birthday cards and look like the thoughtful, hilarious friend you totally are.
• •Headline: For when "thx" just won't cut it. Copy: They did the thing. You know, the awesome thing. Show them your gratitude with a card that says more than a text ever could. Because real appreciation deserves real paper. And maybe a little bit of sass.