Tono de Marca

Practical, reliable, quality-conscious, approachable, and customer-centric.

Valores de Marca

• •Quality and Functionality
• •Customer Trust and Loyalty
• •Practical Innovation
• •Accessibility
• •German Entrepreneurship

Mejores Prácticas

• •Lead with Utility: Always start by highlighting the practical benefit of the product. Use clear, direct language that explains how the item solves a problem or improves a daily routine.
• •Emphasize Quality Materials: Consistently mention the specific materials used (bamboo, cordierite, 100% cotton) and their inherent benefits (durability, sustainability, heat-resistance). This reinforces the brand's commitment to quality.
• •Maintain a Trustworthy Tone: Use phrases that build confidence, such as "designed in Germany," "customer-approved," and "30-day free returns." This aligns with the brand's value of being a reliable choice.
• •Keep it Simple and Clean: Avoid overly ornate or "crazy" (as the name might imply) language. The brand's aesthetic is minimalist and functional, and the copy should reflect that. Stick to a clean, professional, and approachable voice.
• •Tell the "Why" Behind the Product: Briefly explain the thought process behind the design. For example, "We designed this with a juice groove because we know how messy cutting can be." This adds a human touch and showcases the brand's practical innovation.

Percepción Social

Positive and product-focused. Perceived as a reliable provider of good value-for-money, functional, and aesthetically pleasing home and kitchen products, noted for material quality and practicality. Seen as a reliable online retailer for specific home needs rather than a lifestyle brand.

Ejemplos de Copy

• •Engineered for your kitchen. Our massive bamboo cutting board isn't just a surface; it's a tool. With a built-in juice groove and naturally antibacterial properties, it’s designed for cooks who value quality and cleanliness. Upgrade your prep station. #LocoBird #KitchenEssentials #Bamboo
• •Protect your surfaces in style. Our minimalist felt coasters, complete with a bamboo holder, blend seamlessly into any decor. Simple, elegant, and effective. The perfect small upgrade for a tidy home. #HomeGoods #FeltCoasters #ModernLiving
• •Your kitchen, your pizzeria. Achieve that perfect crispy crust at home with our cordierite pizza stone, built to withstand up to 900°C. Complete with a wooden pizza peel and a recipe book to get you started. Bring Italy to your table tonight. [Shop Now]
• •Tired of cluttered drawers? Bring order to your kitchen with the LOCO BIRD expandable cutlery tray. Crafted from sustainable bamboo, it adjusts from 7 to 9 compartments to perfectly fit your space and your needs. Finally, a place for everything. #KitchenOrganization #HomeHacks
• •Quality you can feel, prices you'll love. Discover our best-selling home and kitchen solutions, designed in Germany to make your everyday life better. Shop now and enjoy free shipping on all orders.