Tono de Marca

Expert, Passionate, and Confident.

Valores de Marca

• •Performance & Innovation
• •Quality & Craftsmanship
• •Authenticity & Integrity
• •Community

Mejores Prácticas

• •Balance Technical Expertise with Emotional Payoff: Always connect a technical feature to a user benefit. Instead of just saying 'full carbon rails,' explain that this means 'a stiffer board for better glide and performance, even at lower PSIs.'
• •Lead with Confidence, Not Arrogance: Use strong, confident language like 'Unrivalled,' 'Proven,' and 'The Best,' but always back it up with evidence (e.g., competition wins, material science, testimonials, athlete collaboration).
• •Tell the Founder & Origin Story: Consistently weave the story of Joe Thwaites and the brand's roots in competitive surfing into the copy. This reinforces authenticity and the 'by riders, for riders' ethos that sets Loco apart from faceless corporations.
• •Use 'We' and 'You' to Build Community: Write as if you are speaking directly to a fellow paddler. Use 'we' to talk about the brand's passion and design process, and 'you' to focus on how the board will transform the customer's experience on the water.
• •Differentiate from the Low-End Market: Explicitly contrast Loco's quality, materials, and design philosophy with cheap, mass-market alternatives. Highlight longevity and performance as true value, justifying the premium price point and building trust with discerning buyers.

Percepción Social

Loco is perceived as a high-end, specialist UK brand for serious watersports enthusiasts who prioritize performance and quality over price alone. The direct involvement of the founder, Joe Thwaites, is a significant positive attribute, with many customers citing his expertise and personalized service as a reason for their loyalty. The brand is seen as credible and trustworthy, with a strong reputation in the competitive SUP surfing and racing communities. While its products are premium, customer reviews suggest they offer good value for the performance and durability they provide. The recent rebranding to a more luxurious aesthetic further solidifies its position as a premium, aspirational brand in the market.

Ejemplos de Copy

• •Engineered for the Unforgiving. Built for the Unforgettable. You don't get better by waiting for perfect conditions. You get better by having gear that excels in the real world. Our 2025 El Diablo isn't just shaped; it's sculpted from years of R&D in the choppy, fickle waves of the North Sea. Lighter, stronger, and impossibly responsive. This is where artisan craftsmanship meets raw performance. #LocoSurfing #UnrivalledPerformance #SUPsurfing #Hydrofoil
• •Glide Without Compromise. The Motion Air iSUP. Who says inflatable has to mean inferior? We took the award-winning design of our hardboard tourers and engineered it into the world's lightest and stiffest iSUP. Featuring full carbon rails and our patented hard edge technology, the Motion Air delivers the tracking and glide of a composite board with the freedom to explore anywhere. Don't just paddle—command the water.
• •Your Next Board is Not in a Big Box Store.
• •Lesser Brands Follow. We Lead. Discover the 2025 Collection. Engineered in the UK for Unrivalled Performance.
• •Your Family's Best Days on the Water Start Here. Don't settle for a disposable board that bends and breaks. A Loco Amigo Air is an investment in quality, safety, and countless family memories. Based on our championship-winning designs, our inflatable boards are lighter, more stable, and built to last for years of adventure. Chat directly with our founder to find the perfect fit for your crew.