Tono de Marca

Empowering, confident, and community-focused, balancing premium and aspirational qualities with inclusivity and motivation. The language is active, encouraging, stylish, and modern, favoring benefit-driven and emotive expressions over technical jargon.

Valores de Marca

• •Empowerment
• •Quality & Performance
• •Style
• •Community
• •Confidence

Mejores Prácticas

• •Every piece of copy should aim to inspire and empower, using active, strong verbs.
• •Consistently integrate the core concept of the "alter ego" into messaging, framing products as tools for confidence.
• •Use sophisticated and stylish language to reflect premium quality, while remaining welcoming and encouraging to foster community.
• •Actively feature user-generated content, use community-centric hashtags, and engage directly with followers to reflect the brand's community aspect.
• •Focus on the "why" by translating product features into benefits that align with brand values, rather than just listing specifications.

Percepción Social

Within its target audience, Loco is perceived as a stylish and high-quality activewear brand. It fosters a supportive community where users share fitness goals and celebrate achievements. The brand is seen as aspirational yet attainable. A challenge lies in the generic nature of the name "Loco," which can cause confusion with other brands, but for those familiar with the activewear line, it is clearly associated with premium, empowering fitness apparel.

Ejemplos de Copy

• •It’s time to meet your new alter ego. Introducing the Unstoppable Collection—designed to move with you, empower every step, and unleash the strength you already hold. Ready to transform your workout? Tap the link in our bio. #LocoAlterEgo #Unstoppable
• •Don’t just move. Evolve. Our Sculpt Leggings are engineered with a buttery-soft, compressive fabric that feels like a second skin while providing unparalleled support. They lift, smooth, and contour, giving you the confidence to conquer any workout. This isn’t just activewear; it’s armor for your ambition.
• •Hey [Customer Name], we see you putting in the work. The #LocoTribe is built on dedication like yours. To say thank you, we want to give you exclusive first access to our new ‘Luxe’ series before anyone else. Because the strongest version of you deserves the best.
• •Tired of activewear that doesn’t inspire you? At Loco, we create premium fitness apparel that’s as strong and stylish as you are. Find the confidence to push your limits and discover your alter ego. Shop now for free UK shipping on your first order. #FindYourAlterEgo
• •Whatever your alter ego, we've got the gear to match. Swipe up to explore the collections and find your perfect fit.