Tono de Marca

Playful & Surreal, Creative & Artistic, Confident & Bold

Valores de Marca

• •Originality
• •Creativity
• •Quality

Mejores Prácticas

• •Choose One Identity: Decide whether Lobster Streetwear is a unique, creative brand OR a reseller of hype items. All copywriting must flow from this single identity. Trying to be both will confuse customers and dilute the brand message.
• •Develop a Persona: Write all copy as if the "Lobster HipHop Superstar" character is the brand's founder and voice. Use his confident, surreal, and stylish personality to inform every caption, email, and product description.
• •Embrace the Absurdity: Don't shy away from the lobster theme. Use puns and language related to the ocean and hip-hop culture (e.g., "fresh," "dope," "in my shell," "claw your style"). This makes the brand memorable.
• •Focus on "Why," Not Just "What": Instead of just saying "we sell t-shirts," explain why this brand exists. The copy should tell a story about creativity, rebellion against boring fashion, and self-expression.
• •Create a Keyword Glossary: Make a list of "on-brand" and "off-brand" words. For example: On-Brand: Surreal, Bold, Creative, Artistic, Confident, Unconventional, Weird. Off-Brand: Hype, Resell, Limited, Drop (unless it's your own exclusive drop), Authentic (this word is often used by replica sellers and can create distrust). This ensures everyone writing for the brand uses a consistent vocabulary.

Percepción Social

Currently neutral to nonexistent. There is no significant online chatter, customer feedback, or brand community. The public has not yet formed an opinion due to the lack of a strong market presence and a split brand identity (unique creative label vs. reseller of trendy items).

Ejemplos de Copy

• •Don't Blend In. Claw Your Way Out. Your wardrobe is boring. Time for a surreal upgrade. Our HipHop Superstar tee isn't just clothing; it's a statement. Made with premium, ultra-soft cotton and prints that pop. Ditch the hype, define your own style. #LobsterStreetwear #SurrealStyle #WearableArt
• •Style So Fresh, It's Straight From The Ocean. Meet the Lobster HipHop Superstar. He doesn't follow trends—he creates them. Combining bold street art with a touch of the bizarre, our exclusive collection is for those who dare to be different. Swipe to see the quality. Shop now for 10% off your first order!
• •Normal is Overrated. Welcome to Lobster Streetwear. Exclusive designs for the creative soul. Explore the Collection.
• •When your style is on another planet. Get weird with it. #LobsterStreetwear #AnimatedFashion #StreetwearStyle #OOTD
• •Your Closet Called. It's Begging for This. Why settle for the same old logos? The Lobster HipHop Superstar Tee is here to inject some serious creativity into your look. With bold colors inspired by street art and a vibe that's pure confidence, this isn't just another shirt—it's your new favorite. Shop the drop before it's gone.