Tono de Marca

Energetic, passionate, edgy, informal, and authentic, reflecting the high-octane world of motocross and street car culture.

Valores de Marca

• •Passion for Motorsports
• •Quality and Performance
• •Bold Aesthetics & Individuality
• •Community
• •Authenticity

Mejores Prácticas

• •Speak the Language: Use terminology, slang, and a cadence that is natural to the motocross and tuner communities. Avoid overly corporate or formal language at all costs.
• •Focus on Energy and Action: Use strong, active verbs and an energetic tone. The copy should evoke the feeling of riding—speed, adrenaline, and passion.
• •Emphasize Authenticity and Community: Regularly mention that the brand is 'rider-owned.' Encourage user-generated content by creating branded hashtags and featuring customer photos and videos. This reinforces the 'for us, by us' perception.
• •Highlight the Aesthetic: The brand's unique visual style is a major selling point. Use descriptive words that tie into the edgy, anime-inspired designs. Call out the details that make the gear unique.
• •Be Bold and Confident: The copy should reflect the confidence of the brand and its customers. Use declarative statements and a direct, unapologetic tone. Phrases like 'insane quality' and 'truly Unrivalled' set a high bar and show pride in the product.

Percepción Social

Perceived as a legitimate, respected, and authentic 'lifestyle brand' within the motocross and car enthusiast communities, known for its unique, high-quality products and Japanese-inspired aesthetics.

Ejemplos de Copy

• •Unleash your inner beast. Our new 'UNRIVALLED' jersey is engineered for the track and styled for the streets. Lightweight, breathable, and built to stand out. Don’t just ride, dominate. #LMTBRK #Motocross #RideOrDie
• •Your gear is holding you back. Time for an upgrade. For a limited time, get 25% off all die-cut stickers and tees. Rep the brand that’s as relentless as you are. Tap to shop before it’s too late. #LMTBRK #MotoGear #StickerBomb
• •Keep a level head. Or don't. The 'BREAK LIMITS' Dad Hat is here. Made with insane quality for maximum comfort whether you're at the track or just chilling. This isn't just a hat, it's a statement. #Limitless #LMTBRKstyle
• •That feeling when the new LMTBRK drop hits. 😤🔥 Rate this setup from 1-10. #lmtbrk #motocrosslife #newgear #unboxing
• •BUILT BY RIDERS, FOR RIDERS. We’re not playing the same game. We’re changing it. Discover gear that’s as authentic as your passion.