Tono de Marca

aspirational, heartfelt, and relatable

Valores de Marca

• •Family and Relationships
• •Affordable Luxury
• •Meaningful Living
• •Quality and Craftsmanship
• •Community

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core story. Whether it's a social post or an ad, start with the value (family, moments, affordable luxury) before focusing on the feature. The story of the three friends is a powerful asset that should be woven into the marketing.
• •Use Relatable, Emotional Language: Employ words that evoke feeling and connection. Phrases like "cherish the moment," "family values," and "timeless memories" reinforce the brand's heartfelt tone.
• •Focus on Lifestyle Over Specs: While quality is important, the copy should emphasize how the watch fits into the customer's life, not just its technical details. Showcase the experience the watch represents.
• •Maintain Visual Consistency: Use images and videos that reflect the brand's values aj -candid family moments, gatherings of friends, and authentic life scenarios, rather than overly staged or sterile product shots.
• •Engage with the Community as "Family": When interacting with customers on social media or through email, use a warm, personal, and inclusive tone. Refer to the community as the "Livin family" to strengthen the brand's relational identity.

Percepción Social

As a newer brand, its public perception is still being formed and is largely shaped by the narrative it controls. The social media presence is professional, and the initial customer feedback highlighted by the brand is positive. There is not enough independent, third-party data to gauge a wider public sentiment. However, the foundational story is compelling and relatable, which is likely to be received positively by audiences who share similar life-stage values (e.g., new parents, working professionals who prioritize family). The brand's philosophy is clearly defined as a lifestyle choice that promotes shared experiences and relationships.

Ejemplos de Copy

• •Headline: Time Well Spent. Body: They say the days are long, but the years are short. Our watches are more than just timekeepers; they're a promise to be present for every precious second. #LivinWatches #FamilyFirst #MakingMemories
• •Headline: Luxury You Can Live With. Body: Style shouldn't be a sacrifice. We created Livin Watches to offer timeless design and quality craftsmanship that fits your life and your values. Invest in moments, not just a timepiece. Shop our collection now.
• •Text: It's Not About Having Time. It's About Making Time. Subtext: Discover watches designed to remind you of what truly matters.
• •Subject: A Timeless Gift for Father's Day. Body: This Father's Day, give him more than a watch. Give him a symbol of the moments you share. The Livin 'Valiant' is crafted for the man who leads with his heart. A reminder that his greatest legacy is the time spent with you.
• •Title: The Limitless - Your Daily Reminder. Description: Designed for the modern professional and devoted family man. The Limitless combines sophisticated style with a heartfelt mission: to remind you that your time is your most valuable asset. Wear it as a commitment to a life rich in moments, not minutes.