Tono de Marca

Artistic, Serene, and Sophisticated

Valores de Marca

• •Artistry & Craftsmanship
• •Connection to Nature
• •Quality & Durability
• •American-Made
• •Customer Collaboration

Mejores Prácticas

• •Lead with the Artist's Story: Always connect the product back to the creator, David Regan. Phrases like "From the studio of artist David Regan" or "A creation of ceramic sculptor David Regan" reinforce the brand's unique value proposition.
• •Use Evocative, Sensory Language: Instead of just describing a tile, describe the feeling it evokes. Use words like "serene," "tranquil," "calming," "dynamic," and "living surface" to appeal to the customer's desire for a restorative space.
• •Emphasize "Handcrafted" and "Nature-Inspired": These two concepts are the pillars of the brand. They should appear consistently across all marketing materials to differentiate the tiles from mass-produced alternatives. Mentioning "Missoula, Montana" grounds the brand in a specific place known for its natural beauty.
• •Speak the Language of Design: Use terms like "biophilic design," "American Art Tile movement," "organic textures," and "focal point" to establish credibility and resonate with the target audience of designers, architects, and knowledgeable homeowners.
• •Balance Art with Function: While the artistic quality is paramount, remember to also highlight the practical benefits: durability, quality materials, and suitability for various applications (kitchens, bathrooms, fireplaces). This assures customers that they are making a sound investment as well as an aesthetic one.

Percepción Social

Living Walls Tile is perceived as a high-end, bespoke tile studio that produces unique, artistic products. Customers who purchase from the brand are not just buying a wall covering; they are acquiring "a David Regan original." The perception is that of a luxury product that adds a significant artistic and personal element to a home. The brand is highly regarded by its clients, who express immense satisfaction with both the product quality and the personalized service received. Within the design community, it is seen as a source for distinctive, statement-making tiles that can elevate a project from a simple remodel to a curated art installation.

Ejemplos de Copy

• •Headline (Website/Ad): "Beyond a Wall Covering. An Art Installation." Body: Each tile from our Montana studio is handcrafted by artist David Regan, whose sculptures are held in the Metropolitan Museum of Art. Bring a piece of this legacy into your home and transform your space into a living gallery.
• •Social Media Post (for Houzz or Pinterest): Image: A stunning close-up of the "Little Fish" tiles in a shower. Text: Bring the tranquility of the coast to your daily routine. Our artisan-made fish tiles are individually sculpted and glazed to create a dynamic, underwater scene. This is biophilic design—not just inspired by nature, but crafted by hand to reflect its beauty. Explore the collection. #LivingWallsTile #CoastalBathroom #HandmadeTile #ArtisanTile #BiophilicDesign
• •Email to Designers/Architects: Subject: The Intersection of Fine Art and Functional Design. Body: For clients seeking a space that tells a story, standard materials fall short. Living Walls Tile offers handcrafted tiles by renowned ceramicist David Regan, designed to integrate art into architecture. From biophilic murals to subtle, organic textures, our collections provide a distinctive element for luxury residential and boutique commercial projects. Request a complimentary glaze sample kit for your studio.
• •Product Description (Walk in Shower Tile Ideas): Envision your shower as a bamboo grove or a serene pebble shore. Our nature-inspired tile murals turn walls into dynamic, living surfaces. Made with time-honored techniques, each tile is a testament to American craftsmanship, designed to bring the calming essence of the outdoors into your most personal spaces.
• •Ad Copy (Call-to-Action Focus): Headline: Feel the Artistry. Body: Experience the rich, complex colors and subtle textures that define Living Walls Tile. See how our handcrafted tiles can transform your home. Request your free glaze sample today and begin your design journey.