Tono de Marca

The brand's tone is predominantly nurturing, spiritual, and encouraging. The language used across the website and social media is welcoming and personal, creating a sense of a caring guide. It is also motivational, with calls to action to inspire personal growth, and remains personal and familiar, often sharing the founder's own journey and product preferences.

Valores de Marca

• •Inspiration
• •Holistic Living
• •Authenticity and Trust
• •Empowerment
• •Quality

Mejores Prácticas

• •Continue using collective and personal pronouns like "we," "our," and "I" to maintain a personal, "humble home" feel that makes the customer feel like part of the family.
• •Start social media captions, emails, and product descriptions with an encouraging or inspirational phrase that aligns with the core message of "living life to the fullest".
• •When discussing spiritual services, use empowering and clarifying language. For physical products, focus on the high-quality, handmade, and nurturing aspects to appeal to a broad audience.
• •Consistently use welcoming phrases ("Welcome to Living Plentifull") and expressions of gratitude ("We want to say thank you for being here") in communications to reinforce the brand's appreciative and friendly nature.
• •For both handmade items and affiliate products, share the "why" behind them. Explain why a particular ingredient was chosen or how a product from an affiliate like Mary Kay fits into the founder's daily life to strengthen the bond of trust and authenticity.

Percepción Social

The brand aims to be perceived as transparent and trustworthy, building a close-knit and supportive community. It appeals to an audience interested in a broad spectrum of self-care and spiritual exploration. The current social perception is largely shaped and controlled by the brand itself, given the lack of third-party reviews.

Ejemplos de Copy

• •Transform your home into a sanctuary. ✨ Our handmade soy wax melts are crafted with high-quality ingredients to help you unwind and recharge. What scent helps you find your peace? #LivingPlentifull #HandmadeWithLove #SelfCareSunday
• •Feeling stuck? Sometimes you just need a little guidance to see the path forward. Our personalized tarot readings can offer the clarity you're seeking to let go of what holds you back and embrace your potential. Book your session today and start living more plentifully. [Link]
• •A special message from our humble home to yours… 🏡
• •Your journey to a fuller life starts here. Explore our collection of handmade goods and spiritual services designed to inspire and empower you. #LivePlenti-Full
• •Don't forget to take a moment for yourself today. Whether it's a warm bath with a favorite soap or quiet meditation, small acts of self-care create a plentiful life. #MindfulMoments #Inspiration