Tono de Marca

Serene, Pure, and Educational.

Valores de Marca

• •Transparency
• •Purity & Health
• •Sustainability
• •Mindful Craftsmanship
• •Design-Forward Aesthetics

Mejores Prácticas

• •Lead with Transparency: Always be upfront about ingredients and processes. Use direct and honest language like "No secrets" and "100% ingredient transparency" to build and maintain trust.
• •Use a Serene and Natural Vocabulary: Incorporate words related to nature, tranquility, and wellness (e.g., "harmonious," "calming," "earthy," "pure," "unwind") to consistently evoke the brand's core feeling.
• •Educate, Don't Just Sell: Frame marketing messages around the "why" behind the brand. Explain the benefits of non-toxic ingredients and the problems with industry standards to empower the consumer.
• •Maintain a Minimalist Aesthetic: Ensure all visual content from photography to web design is clean, simple, and uncluttered. This visual consistency reinforces the brand values of purity and simplicity.
• •Focus on the Sensory Experience: In your copy, describe the *feeling* and the *effect* of the scents, not just the scent itself. Use evocative language that connects the aroma to emotional states like peace, calm, and clarity.

Percepción Social

The public and customers perceive LITE+CYCLE as a premium, trustworthy, and health-conscious brand. It is seen as a go-to choice for consumers specifically seeking non-toxic, safe home fragrances. Customers view the products as high-quality, effective, and beautifully designed, often given as gifts and placed in prominent areas of the home. The brand is respected for its integrity and mission to raise industry standards for ingredient transparency.

Ejemplos de Copy

• •Breathe in nature. Breathe out peace. Our Urban Forest candle is more than a scent; it’s a return to harmony. Crafted with 100% pure essential oils and clean-burning soy wax, because what you breathe matters. #PureEssentialOils #NonToxicLiving #LITEandCYCLE
• •Unwind completely with the pure, calming essence of lavender. We use only 100% natural lavender oil—never synthetic fragrances—to help release tension and quiet your mind. Each candle is hand-poured with American-grown soy wax into a recyclable glass vessel. Simple, pure, and honest. That’s our promise.
• •TRANSPARENCY IN FRAGRANCE. We list every single ingredient, because you have a right to know what's in your air. Discover the pure difference of nature.
• •Tired of Secret Ingredients? So Were We.
• •Minimalist design meets maximum purity. Our essential oil candles are made for the modern, mindful home. Clean scents, clean conscience. #MinimalistHome #CandleLover #SustainableDesign