Tono de Marca

Friendly, Aspirational, and Empowering. The language is welcoming and direct, showcasing trendy styles to inspire a fashionable self, and emphasizing self-expression and confidence through fashion.

Valores de Marca

• •Creativity and Self-Expression
• •Personal Connection and Advice
• •Versatility and Modernity
• •Quality and Care

Mejores Prácticas

• •Always Speak from a Place of Empowerment: Frame your copy to uplift and inspire confidence. Use active, positive language that encourages customers to feel good about themselves and their style choices.
• •Maintain a Personal and Friendly Voice: Address your audience directly using "you" and "your." Share behind-the-scenes content and stories about the brand's journey to foster a deeper connection with your community.
• •Focus on the "Why" Not Just the "What": Instead of only describing a product's features, explain how it will make the customer feel or what it will enable them to do. Connect your products to the aspirational lifestyle your brand represents.
• •Ensure Visuals and Text are Aligned: The tone of your copy should match the mood of your images and videos. If your visuals are chic and aspirational, your text should be equally polished and inspiring.
• •Create a Simple Tone of Voice Guide: Develop a short document for anyone creating content that outlines the key characteristics of the Lisso – lis voice (e.g., "We are: Friendly, Empowering, Stylish. We are not: Exclusive, Arrogant, Generic."). This ensures consistency across all platforms and communications.

Percepción Social

The brand's social perception is largely positive, perceived as trendy and in-touch with current fashion, with active and engaged social media followers. Customers highlight the uniqueness, quality, and friendly service, seeing it as a niche, boutique concept store with a personal touch.

Ejemplos de Copy

• •Ready for your main character moment? Our new 'Serena' dress is here to make you feel as amazing as you look. Effortless, elegant, and all you. ✨ #LissoStyle #NewCollection
• •Your style is your story. Let us help you tell it. Explore our collection of unique fashion and beauty finds, curated to inspire your most confident self. Discover Lisso today. #FashionFreedom #BeLisso
• •Treat yourself! Your favorite styles are now on sale. It's the perfect time to add that piece you've been dreaming of to your collection. Happy shopping! #LissoSale #StyleForLess
• •Hi [Name], we saw you have great taste! That's why we wanted to personally share our latest arrivals. We believe fashion should be fun and an expression of you. We hope you find something you love. #LissoLoves #JustForYou
• •The final touch that makes all the difference. Our 'Golden Hour' necklace is designed to be as versatile and radiant as you are. Wear it alone for a delicate statement or layer it up to show off your unique style. #AccessorizeYourLife #LissoBeauty