Tono de Marca

aspirational yet accessible

Valores de Marca

• •Quality & Trend-Awareness
• •Customer Centricity
• •Tradition & Expertise
• •Responsibility & Trust
• •Community & Local Roots

Mejores Prácticas

• •Always Blend Aspiration with Trust: In every communication, pair the allure of high-fashion trends and brands with reminders of the company's heritage, expertise, and commitment to quality. For example, "The latest trends, backed by 50 years of trust."
• •Use "We" to Signify a Human Team: Write copy using "we" and "our team" to reinforce the idea of a passionate, family-run business with real people behind the screen, rather than a cold, corporate "the company."
• •Highlight Customer-Centric Policies: Regularly mention values like "customer satisfaction," "responsibility," and "finding a solution" in your copy, especially on product pages or in email flows, to build confidence at key decision points.
• •Tell the Heritage Story Subtly: Instead of always repeating "since 1967," weave the idea of experience into the copy. Phrases like "Chosen with an expert eye," "A tradition of quality," or "Our family's passion for footwear" can reinforce the message without being repetitive.
• •Maintain a Consistent Visual and Textual Tone: Ensure the friendly, accessible yet stylish tone of the copy is mirrored in the visuals. The clean, modern photography on Instagram is a perfect match for copy that is polished but also warm and inviting. Avoid overly casual slang or, conversely, overly technical jargon.

Percepción Social

The public perception of Lippolis Scarpe appears to be positive, primarily shaped by its direct interactions with customers and its long-standing physical presence in its local community. The brand is perceived as a reliable and expert source for fashionable, branded footwear. Customers likely see them as a trusted local retailer that has successfully expanded online, offering the convenience of e-commerce backed by the reliability of an established brick-and-mortar store. The lack of negative reviews in public forums suggests a consistent level of customer satisfaction. They are seen as professional, current, and service-oriented.

Ejemplos de Copy

• •Step into the new season. Our curated Fall/Winter '25 collection has arrived, featuring iconic boots from Nero Giardini and statement sneakers from Guess. Discover the trends that define tomorrow, chosen with over 50 years of passion. #LippolisScarpe #NewCollection #FallWinter25 #ItalianStyle
• •The Style You Desire, The Quality You Trust. Since 1967, we've been bringing the best footwear brands to your wardrobe. Shop with confidence: fast shipping, easy returns, and the promise of lasting value. #StyleAndSubstance
• •Your favorite shoe store in Putignano is always open! Shop the latest from Liu Jo, Calvin Klein, and more online and choose free in-store pickup. The perfect fit is waiting for you at Lippolis Scarpe. #ShopLocal #Putignano #Lippolis
• •More Than Just Shoes, It's Our Promise to You. At Lippolis, your satisfaction is everything. Having trouble finding the right size or style? Our team is here to help you find the perfect match. Experience the difference that care makes.
• •Unbox your next obsession. From sleek ankle boots to everyday comfort, what's your style story? Swipe up to explore our handpicked selection. #ShoeLove #Unboxing #LippolisStyle