Tono de Marca

warm, heartfelt, and personal

Valores de Marca

• •Personalization & Uniqueness
• •Handmade Craftsmanship
• •Attention to Detail & Quality
• •Emotional Connection
• •Authenticity & Small Business Charm

Mejores Prácticas

• •Always Maintain the Personal Voice: Continue to write as Kerstin, the founder and creator. Use "I" and "my" to describe the creative process and the passion behind the work (e.g., "I design each piece with..." instead of "We design..."). This reinforces the brand's core authenticity.
• •Lead with Emotion, Follow with Features: Start copy by focusing on the feeling or the memory the product creates (e.g., "Celebrate their first birthday with a gift that lasts"). Then, describe the features (e.g., "Made from locally sourced pine, engraved with their name and birthdate").
• •Incorporate "Heart" and "Handmade" Keywords: Consistently use words like heartfelt, handmade, with love, unique, keepsake, memory, and cherish. These terms are central to the brand's values and customer perception.
• •Tell the Story of the Material: Emphasize the natural beauty and origin of the wood. Mentioning that it's sourced locally from the Austrian surroundings adds a layer of quality, sustainability, and rustic charm that resonates with the brand's aesthetic.
• •Frame Products as Solutions for Milestones: Position every item as the perfect solution for a specific life event (a birth, a wedding, a baptism). This makes the marketing highly targeted and shows a deep understanding of the customer's needs and emotional state during those moments.

Percepción Social

The public perceives LIONelli - Kleinholzliebe extremely positively. Customers view the brand as a source of beautiful, high-quality, and deeply personal gifts. The reviews highlight a strong appreciation for the craftsmanship and the palpable 'heart' that goes into each order. The owner, Kerstin, is seen as creative, careful, and easy to communicate with. The experience of ordering and unboxing a product is described as a joyful one, making customers feel valued. The brand is trusted to deliver unique and meaningful items for life's most important milestones.

Ejemplos de Copy

• •Welcome to the world, little one. ✨ Our handmade wooden memory boxes are more than just a gift; they are a treasure chest for a lifetime of firsts. Store the first pair of shoes, the hospital bracelet, and all the precious keepsakes that tell your unique story. Crafted with love, from our hands to yours.
• •Your wedding day is uniquely yours. Your details should be too. From personalized cake toppers that celebrate your new journey to custom welcome signs that greet your loved ones, let us add a touch of handmade wooden elegance to your special day. Discover heartfelt decor at LIONelli.
• •Asking someone to be a godparent is a moment of pure heart. Make it unforgettable with our engraved wooden godparent letter. It’s a lasting keepsake that beautifully expresses the question, 'Will you be my godparent?' and serves as a permanent reminder of the special bond you share. A truly personal way to honor a lifelong promise.
• •Turn your favorite family photo into a timeless piece of art. Our custom-engraved wooden portraits capture your cherished memories with rustic charm and elegance. The perfect gift for anniversaries, holidays, or simply to celebrate the ones you love most. Handmade in the heart of Austria.
• •Hello [Customer Name], it's Kerstin from LIONelli! I was just thinking about the beautiful piece we created for you and hoped it's bringing you joy. As the seasons change, so do the reasons to celebrate. Whether it's a birthday, a new arrival, or just because, remember we're here to help you create your next gift from the heart. Thank you for continuing to support my small 'Kleinholzliebe'!