Tono de Marca

Nurturing, Trustworthy, and Joyful.

Valores de Marca

• •Fostering a Love for Reading
• •Curation and Quality
• •Connection and Community
• •Simplicity and Convenience

Mejores Prácticas

• •Speak Parent to Parent: Always use a warm, empathetic, and understanding tone. Acknowledge the challenges and joys of parenthood. Use "we" to create a sense of shared experience, as the founders are also moms.
• •Focus on the "Why," Not Just the "What": Instead of just saying "we sell books," focus on the emotional benefits: "creating moments," "sparking curiosity," "building a lifelong love of learning."
• •Use Joyful and Evocative Language: Incorporate words that evoke positive feelings associated with childhood and reading, such as "magic," "adventure," "discover," "cuddle," "giggles," and "curiosity."
• •Emphasize Curation and Trust: Consistently use phrases like "handpicked," "thoughtfully chosen," and "no guesswork" to reinforce the value of your expert curation and build trust with parents.
• •Keep it Simple and Clear: The brand's promise is to make things "easy" and "simple." The copy should reflect this. Avoid jargon and complex sentences. The messaging should be as straightforward and pleasant as the service itself.

Percepción Social

The public perception of Lion & Bear Books is overwhelmingly positive. The service is perceived as a high-value subscription that successfully simplifies the book-buying process for parents and makes it easy to build a home library. The founders being mothers themselves adds a layer of authenticity and trust that resonates with their target audience.

Ejemplos de Copy

• •New-parent life is busy. Finding the right books for your little one shouldn't be another chore. With Lion & Bear, you can unbox the magic of storytime every month. We handpick two beautiful, age-perfect books to help you create those precious reading moments. Start building your baby's first library today.
• •Great Books. Happy Kids. No Guesswork. Lion & Bear delivers curated, high-quality children's books for ages 0-5 straight to your door. Join the club and make storytime the best part of your day.
• •Ready for your next adventure? This month's Lion & Bear box is packed with stories that will spark imagination and bring on the giggles. We can't wait for you to share these new discoveries with your little reader. Your box has shipped!
• •Give the gift that keeps on giving long after the wrapping paper is gone. A Lion & Bear subscription is a year of stories, cuddles, and curiosity. The perfect gift for the little reader in your life and the parents who love them.
• •We're Melissa and Nicole—moms, best friends, and the founders of Lion & Bear. We started this club because we know the magic of a good book and a cozy lap. Our mission is simple: to make it easy for families like yours to fall in love with reading, one story at a time.