Tono de Marca

aspirational, authentic, and minimalist

Valores de Marca

• •Superior Craftsmanship
• •Quality and Durability
• •Norwegian Origin
• •Authenticity
• •Aesthetic Simplicity

Mejores Prácticas

• •Always mention the core material (e.g., "solid oak," "solid ash") early in the copy. This immediately communicates quality and aligns with the brand's value of transparency.
• •Regularly use keywords like "handmade," "Norwegian design," and "family workshop." This continually reinforces the brand's unique selling proposition and builds an emotional connection.
• •Avoid hyperbole and overly complex sentences. Use short, direct, and confident language. The tone should be as clean and well-constructed as the furniture itself.
• •Frame the products as lifelong investments. Use phrases like "for generations," "timeless piece," and "built to last" to emphasize durability and value beyond temporary trends.
• •Ensure the copy complements the aspirational imagery. If the image shows a family at a table, the copy can speak to "creating memories." If the image is a solo shot of the product, the copy can focus on "craftsmanship" and "detail." The two should always be in harmony.

Percepción Social

A premium, trustworthy artisan brand associated with high-end, beautifully crafted investment pieces, quality, style, and the desirable Scandinavian lifestyle, enjoying a strong and respected reputation.

Ejemplos de Copy

• •Crafted for conversations that last. Our solid oak dining table, handmade in the heart of Norway. Designed not just for a lifetime, but for generations.
• •The Art of Simplicity. Discover our new collection, where minimalist design meets the enduring strength of solid wood. Authentically Norwegian.
• •From our family to yours, we believe a home is built around timeless pieces. As a valued member of the Lioglund community, we wanted to give you a first look at the new coffee tables joining our collection—each one handmade with the same care as your original piece.
• •Your home deserves more than just furniture. It deserves a story. At Lioglund, we handcraft each piece from solid wood in our Norwegian workshop. Bring timeless Scandinavian design to your space.
• •The Lioglund Bench. A testament to minimalist form and function. Handmade from a single piece of certified solid ash, its clean lines and natural grain bring a sense of quiet elegance to any room. A simple design, built to last forever.