Tono de Marca

elegant, educational, and inspiring

Valores de Marca

• •Cultural Appreciation and Unity
• •Authenticity and Tradition
• •Artistic Excellence and Craftsmanship
• •Spirituality and Meaning
• •Education and Sharing

Mejores Prácticas

• •Always lead with education and storytelling: Before selling, share the meaning, history, or process behind the art. This reinforces the brand's value of cultural appreciation and authenticity.
• •Use elegant and evocative language: Words like "timeless," "sacred," "tranquility," "heritage," and "luminous" align with the sophisticated and spiritual nature of the art.
• •Maintain a consistent visual aesthetic: Ensure that all photography and videography are of high quality, reflecting the artistic excellence of the products. The visual style should be clean, focused, and respectful of the artwork.
• •Engage with the community in a personal and respectful manner: When responding to comments and questions, maintain the brand's inspiring and educational tone. Address followers by name and provide thoughtful answers.
• •Be transparent about the different product types: Clearly distinguish between original, handmade pieces and print-on-demand items. This manages customer expectations regarding craftsmanship and price, and upholds the brand's authenticity.

Percepción Social

Lines of Gold is perceived as a positive, niche, and culturally significant brand, a source of authentic and high-quality Islamic art by a passionate and skilled artist. Its association with art exhibitions and societies lends it credibility, attracting customers who appreciate fine art, handmade products, cultural heritage, and unique items with a story.

Ejemplos de Copy

• •Let the colors flow and the soul find its calm. Our latest Ebru piece, 'Ocean's Whisper,' is a dance of pigments on water, a fleeting moment of beauty captured for eternity. Each swirl and vein tells a story of tranquility and depth. Discover the timeless art of water marbling. #LinesOfGold #EbruArt #IslamicArt #WaterMarbling #ArtTherapy
• •Wear a piece of art. Our new collection of handmade earrings features delicate Tezhip designs, intricately painted with 24k gold details. Each pair is a unique testament to a timeless tradition of illumination. Adorn yourself with a story. Shop now. #HandmadeJewelry #Tezhip #IslamicArt #CulturalHeritage #UniqueGifts
• •Carry a masterpiece wherever you go. This durable tote bag features our original 'Golden Kufic' calligraphy design, a powerful symbol of truth and beauty. A perfect blend of modern utility and traditional art, it's more than just a bag—it's a statement. #ArabicCalligraphy #FunctionalArt #IslamicDesign #PrintOnDemand #ArtInspired
• •Have you ever wanted to paint on water? In this video, join artist Salwa Medani as she guides you through the meditative art of Ebru. Learn the basic techniques and discover how to create your own unique patterns. Let's create something beautiful together. Don't forget to subscribe for more art tutorials and cultural insights! #EbruTutorial #LinesOfGold #DIYArt #LearnSomethingNew #IslamicArtWorkshop
• •Subject: Art, Unity, and a Special Announcement from Lines of Gold Hello [Name], At Lines of Gold, we believe that art has the power to connect us all. It was from this belief that our studio was born—a desire to share the rich heritage of Islamic art with the world. We are so grateful to have you as part of our community. To show our appreciation, we are offering you an exclusive first look at our upcoming collection of original Tezhip illuminations. Click here to explore the new pieces before they are released to the public. #ArtForUnity #NewArt #Tezhip #SalwaMedani #LinesOfGold