Tono de Marca

Elegant, Personal, and Soulful

Valores de Marca

• •Curated Quality
• •Blending Tradition and Modernity
• •Affordable Style
• •Authenticity and Craftsmanship
• •Customer-Centricity

Mejores Prácticas

• •Create a 'Voice & Tone' Guide: Document the brand's voice (Elegant, Personal, Soulful) and tone variations. List "words we love" (e.g., curated, handpicked, soulfully, elegant, drape, charm, tradition) and "words we avoid" (e.g., cheap, discount, mass-produced). This ensures all team members communicate consistently.
• •Lead with Storytelling: Weave narratives into product descriptions and social media posts. Talk about the origin of a fabric (like Ajrakh), the inspiration behind a color palette, or suggest the perfect occasion for a saree. This reinforces the "soulfully curated" value.
• •Balance Poetic and Practical Language: Start with evocative, aspirational language to capture emotion ("Embrace pure elegance..."), but always follow up with clear, practical details (fabric type, care instructions, length, occasion suitability). This builds both desire and trust.
• •Maintain a Consistent Visual Language: The brand's photography and visual style should match its written tone. The current use of natural lighting, graceful poses, and clean aesthetics on Instagram perfectly complements the elegant and soulful voice. This visual consistency is crucial.
• •Engage with the Community in the Brand Voice: When responding to comments, questions, and reviews, always use the established brand tone. Address customers by name, be warm and helpful, and express gratitude. This reinforces the personal, customer-friendly perception that the brand has successfully built.

Percepción Social

The public perception of Limeroots is overwhelmingly positive, centered on product quality, unique collections, and excellent customer service.

Ejemplos de Copy

• •Woven with tradition, designed for today. Our Organic Mul Cotton Ajrakh saree is more than a drape—it's a story told in soft, breathable cotton and timeless hand-block prints. Effortless elegance for your everyday moments. #Limeroots #HandpickedSarees #Ajrakh #SustainableFashion #SareeLove
• •Embrace pure elegance with a saree that feels as light as a feather against your skin. Our Soft Silk collection is soulfully curated to bring you a modern drape that honors traditional luster. Its subtle sheen and fluid fabric make it the perfect choice for festive celebrations or a chic day at the office. Discover a blend of comfort and charm you'll want to wear again and again.
• •Handpicked for You: Unveiling Our Newest Arrivals - Discover soulfully curated sarees that blend tradition and modern charm. Your perfect drape awaits.
• •At Limeroots, we believe elegance should be effortless. Discover our handpicked collection of cotton and silk sarees, soulfully curated by Pia Raghani. From everyday wear to festive occasions, find a unique, high-quality drape that tells your story. First-time shopper? Enjoy ₹150 off your order with code FIRST. Shop now.
• •Soulfully Curated for Every Occasion. From elegant tissue silks to everyday cotton drapes, discover your perfect handpicked saree today.