Tono de Marca

Friendly and Approachable, Humorous and Playful, Authentic and Relatable, Creative and Whimsical, Comfy, Slightly Chaotic/Energetic at times

Valores de Marca

• •Creativity & Self-Expression
• •Community & Connection
• •Authenticity & Genuineness
• •Positivity & Comfort
• •Versatility & Talent
• •Kindness & Empathy

Mejores Prácticas

• •Embrace 'Comfy' Authentically: Always circle back to the core value of comfort. Use words like 'cozy,' 'soft,' 'chill,' 'relax,' 'dreamy,' and 'warm' where appropriate, ensuring it feels natural and not forced.
• •Inject Personality and Humor: Don't be afraid to be a little quirky, use light self-deprecation, or incorporate playful language and relevant, wholesome memes that align with Lily's online persona. Keep it light-hearted and genuine.
• •Foster Community Connection: Address the audience directly (e.g., 'you,' 'buttercups,' 'comfy crew'). Ask questions, encourage interaction, and make them feel like part of a welcoming group.
• •Highlight Creativity and Passion: When promoting creative endeavors (music, art, new content), let the passion shine through. Use enthusiastic language that reflects genuine excitement for the work.
• •Maintain Visual and Thematic Consistency: Ensure that the copywriting complements the visual elements (cute, soft aesthetics) and overarching themes (music, art, dogs, relatable life moments) of LilyPichu's brand. The language should feel like it naturally belongs with the visuals and the products/content being promoted.

Percepción Social

Multi-talented Sweetheart, Comfy Queen, Relatable and Down-to-Earth, Integral Part of OfflineTV, Professional and Growing, Supportive Community, Merchandise Association

Ejemplos de Copy

• •Snuggle up, buttercups! 🧸 Our NEW [Plushie Name] has arrived to make your days 100% comfier. Limited stock, maximum softness. Adopt yours now and join the comfy crew! #LilyPichu #StayComfy #PlushLife
• •Piano tunes and chill vibes tonight! 🎹 Join me on stream at [Time] PST as we explore some dreamy melodies and maybe even write a new little ditty together. Let's make some magic! ✨ #LilyPichuMusic #LiveStream #ComfyBeats
• •Peek into my week! 🎨 New video up where I [briefly describe video content, e.g., try a new art challenge / share some cozy moments]. Grab a snack, get comfy, and let's hang out! Link in bio! #LilyPichu #NewVideo #CreativeJuices
• •Feeling the need for an extra dose of comfy? 😊 Our store is packed with goodies designed to make you smile and help you #StayComfy all year round. Hoodies, tees, and more await! 👉 [Link to store]
• •What's your ultimate comfy activity? ☕ Mine involves a warm drink, a soft blanket, and [Lily's comfy activity, e.g., doodling in my sketchbook]. Share yours below! 👇 Let's build the ultimate comfy list! #LilyPichuCommunity #ComfyVibes