Tono de Marca

sophisticated, aspirational, and nurturing

Valores de Marca

• •Intentionality
• •Functionality Meets Beauty
• •Quality and Timelessness
• •Inspiration and Empowerment
• •Making a House a Home

Mejores Prácticas

• •Lead with "Intentional Living": Frame all messaging around this core concept. Whether describing a storage box or a decorative bowl, connect it back to the idea of making mindful, beautiful choices for one's home and life.
• •Balance "Luxury" and "Practicality": Always highlight both aspects. Use descriptive words like "elegant," "sculptural," and "refined" to convey luxury, but immediately follow up by explaining the item's practical purpose, such as "transforming storage into style" or "effortless organisation."
• •Tell the Founder's Story": Weave the personal origin story into marketing materials where appropriate (e.g., email newsletters, social media posts). It adds a layer of authenticity and emotional connection that differentiates the brand from larger, impersonal retailers.
• •Use a Sophisticated Vocabulary": Employ a lexicon that reflects the high-end nature of the products. Words like "curated," "sanctuary," "timeless," "chic," and "refinement" align with the brand's aspirational tone.
• •Focus on the "Feeling": Sell the end result, not just the product. Instead of just describing a marble tray, describe the feeling of "quiet elegance" it brings to a room or the "joy of a beautifully organised space." This approach helps customers envision the product in their own lives and connect with the brand on an emotional level.

Percepción Social

As a new brand, Lilly Sheridan's social perception is still developing. Its online presence is curated and professional, but public engagement, such as customer reviews and user-generated content, is limited. The website features a few reviews for its "Foldable Linen/Bedsheet Box," indicating early customer satisfaction. The social media profiles on Instagram and Facebook are designed to reflect the brand's sophisticated and clean aesthetic but have not yet built a large, interactive community. The primary perception is that of a high-end, boutique homewares brand targeting discerning customers who value aesthetics and an organized lifestyle. There is no negative sentiment associated with the brand at this time.

Ejemplos de Copy

• •Art is not just for walls. Our Duova Arched Marble Sculpture brings timeless sophistication to any surface. Crafted from natural stone, each piece tells its own unique story. This is the art of intentional living. #LillySheridan #MarbleDecor #IntentionalLiving #HomeSanctuary
• •Beautiful, Effortless Organisation is Here. Tired of cluttered closets? Transform chaos into calm with our chic Foldable Linen Box. Designed for both beauty and function, it’s the elegant solution your home has been waiting for. Experience the luxury of a perfectly organised space. Shop now for free shipping on orders over $400.
• •New Arrivals: The Intersection of Elegance and Order.
• •Your Home is a Story. Tell it Beautifully. Explore our curated collection of luxury marble, travertine, and elegant storage solutions designed for a life of intention.
• •More than a bowl, the Eden is a statement. With its graceful, fluted design carved from natural travertine, this piece embodies organic elegance. Perfect as a standalone centerpiece or for displaying cherished objects, it brings a sense of refined calm to your space. Let the Eden Fluted Bowl be a testament to your commitment to beautiful, intentional living.