Tono de Marca

friendly, local, eco-conscious, warm, personal, approachable, proud of local heritage and sustainable practices

Valores de Marca

• •Sustainability and Environmental Friendliness
• •Local Production
• •Creativity and Craftsmanship
• •Natural Materials

Mejores Prácticas

• •Emphasize "Local" and "Family": Always highlight that the products are made by a family business in Finnmark. This builds trust and a personal connection.
• •Use a Warm and Approachable Voice: In all customer-facing communication, especially on social media, maintain a friendly and personal tone. Use "vi" (we) to refer to the company.
• •Connect Products to Nature and Sustainability: Whether it's wool clothing or wooden decor, link the products back to nature, natural materials, and the brand's commitment to the environment.
• •Showcase the Craft: Share behind-the-scenes content of the laser cutter or design process. This reinforces the value of craftsmanship and the uniqueness of the products.
• •Maintain a Cohesive Visual Identity: Use a consistent aesthetic across all platforms, focusing on natural light, clean backgrounds, and imagery that reflects a cozy, Scandinavian lifestyle.

Percepción Social

Perceived as a provider of quality materials within the crafting community, a community-oriented small business, and a niche, local brand rather than a major national player.

Ejemplos de Copy

• •Winter is calling! Keep the little ones warm and happy in our softest lambswool. Every garment is made with love and Norwegian nature in mind. See the new collection at Lilluns.no!
• •A little piece of Finnmark in your home. Our unique, laser-cut products are designed and made locally with a focus on sustainability. Perfect as a gift or to give your home a personal touch. Support local craftsmanship!
• •Lilluns.no: From our family to yours. We are a small business in the heart of Finnmark with a passion for local crafts and sustainable solutions.
• •Soft enough for a nap, strong enough for play. This wool bodysuit is made from 100% Norwegian lambswool, which breathes and maintains an even temperature. A natural choice for your child's comfort.
• •We're at the Nordnorsk Handelsmesse this weekend! Stop by for a nice chat and to see our newest products. We love meeting you!