Tono de Marca

Whimsical & Playful, Joyful & Cheerful, Friendly & Approachable, Charming & Cute, Creative

Valores de Marca

• •Handmade Quality & Craftsmanship: Products are "100% Handmade in Brazil," with the founder personally involved in ensuring high standards. The complex process of creating acrylic accessories is highlighted to underscore quality.
• •Creativity & Unique Design: The brand prides itself on its "unique, colorful line" of accessories that allow children to express individuality.
• •Child-like Joy & Memory Making: A central aim is to provide accessories that "help them create lasting memories" and bring a smile to children's faces.
• •Passion for Accessories: Born from the founder's love for accessories and their possibilities.
• •Ethical Production & Supporting Artisans: Accessories are handmade by local workers in the founder's hometown in Brazil, suggesting a value for community and craftsmanship.

Mejores Prácticas

• •Embrace Whimsical Language: Use words and phrases that evoke a sense of wonder, playfulness, and imagination (e.g., "magical," "enchanting," "sparkle," "dream," "adventure," "tiny treasures").
• •Focus on Joy and Smiles: Consistently tie the products to feelings of happiness, delight, and creating positive memories for children. The "make you smile" ethos should be a guiding principle.
• •Highlight the "Handmade with Love" Aspect: Remind the audience that products are crafted with care and passion by artisans, adding a personal and quality touch. Mention the "Designed in NYC, Made in Brazil" story to emphasize uniqueness and origin.
• •Keep it Child-Centric but Parent-Appealing: While the tone is playful for children, the copy should also resonate with parents by subtly emphasizing quality, uniqueness, and the joy it brings their children.
• •Maintain Visual and Verbal Consistency: Ensure the playful and colorful tone of the copy is mirrored in the brand's visual identity (photography, graphics) across all platforms for a cohesive and recognizable brand experience.

Percepción Social

Lilies & Roses NY is generally perceived as a provider of high-quality, unique, and aesthetically pleasing accessories for children. The brand is seen as creative and imaginative, capturing the fun and whimsy of childhood. Its handmade nature and vibrant, colorful designs are widely appreciated by retailers and, by extension, their customers. It enjoys a positive reputation among buyers in the children's fashion industry and is featured in numerous boutiques globally. The narrative of being a "sweet small business" run by moms contributes to a perception of authenticity and care.

Ejemplos de Copy

• •Instagram Post Caption (Product: Unicorn Hair Clip): Sparkle like the magical creature you are! ✨ Our handmade unicorn clips are here to add a sprinkle of whimsy and a whole lot of joy to your little one's day. Designed in NYC, crafted with love in Brazil, because every day deserves a touch of enchantment. #LiliesAndRosesNY #HandmadeMagic #KidsAccessories #UnicornDreams #MakeThemSmile
• •Website Homepage Banner Text: Colorful Adventures Start Here! Discover unique, handcrafted accessories that let your child's imagination bloom. Cute, playful, and made to create smiles that last. Shop Lilies & Roses NY – where tiny treasures tell big stories.
• •Facebook Ad Copy: Looking for that perfect, unique gift that makes little eyes light up? Lilies & Roses NY offers a rainbow of adorable, handmade hair accessories and jewelry, lovingly crafted to celebrate childhood's brightest moments. From playful animals to sparkling shapes, find their new favorite today!
• •Product Description (Mermaid Tail Necklace): Dive into a world of wonder with our shimmering Mermaid Tail Necklace! Each piece is uniquely designed in New York and carefully handmade in Brazil, capturing the magic of the sea in colorful acrylic. It's more than an accessory; it's a tiny token of imagination, ready to make a splash in your little one's adventures and help create beautiful, lasting memories.
• •Email Newsletter Snippet (New Collection Launch): Get Ready to Play! 🎉 Our new collection has just landed, bursting with fresh, fun designs to make your heart skip a beat! Think vibrant colors, whimsical shapes, and that special Lilies & Roses NY touch – all lovingly handmade to bring joy and inspire playful moments. Explore the magic now!