Tono de Marca

elegant, aspirational, and customer-centric

Valores de Marca

• •Quality
• •Style
• •Sustainability
• •Customer Satisfaction

Mejores Prácticas

• •Lead with Elegance and Empowerment: Every piece of copy, from a tweet to a product description, should reflect the brand's core tone of elegance and empowerment. Use words like "grace," "timeless," "empower," "radiate," and "shine."
• •Reinforce Brand Values: Consistently weave the values of quality, style, sustainability, and customer satisfaction into your messaging. Mentioning "sustainably sourced materials" or "crafted to last" reinforces the brand promise.
• •Maintain a Customer-Centric Approach: Frame features as benefits. Instead of saying "We have 24/7 support," say "We're here to assist you at every step, day or night." This makes the customer feel valued.
• •Use Storytelling to Build Trust: Share the brand's journey from a small shop to an online presence. This narrative can help counteract the low trust scores by humanizing the brand and building a more personal connection with the audience.
• •Be Consistent Across All Channels: Ensure the tone on Instagram matches the tone on the website and in customer service emails. A consistent voice builds brand recognition and trust, which is crucial for overcoming the skepticism associated with online-only stores.

Percepción Social

The public perception is mixed. Positive: Existing customers are highly satisfied, viewing the brand as a provider of quality, on-trend ethnic wear with good service. Negative/Skeptical: Low trust scores from scam detection sites and reports of low-quality products not matching descriptions suggest concerns about legitimacy and transparency, potentially deterring new customers.

Ejemplos de Copy

• •Elegance is an attitude. Embrace yours with the Sunheri Suit Set, where timeless tradition meets modern grace. Crafted with delicate georgette and designed to make you shine. Discover your unique style, discover Liksha. #LikshaClothing #EthnicWear #NewArrival #AnarkaliLove #IndianFashion
• •More Than Just Clothing. It's A Form of Self-Expression. From a small shop in Surat to a place in your wardrobe, our promise remains the same: exceptional quality, sustainable style, and a commitment to helping you feel your best. That’s the Liksha difference.
• •✨ Your Timeless Wardrobe Awaits | Up to 50% Off! Feel empowered every day. At Liksha Clothing, we believe style and quality should last a lifetime. For a limited time, explore our collection of elegant Anarkali suits and vibrant Lehengas at prices you'll love. Invest in pieces that tell a story. Shop now and redefine your elegance.
• •Aditi's White Anarkali Suit Set: Float through any occasion with the ethereal charm of Aditi's White Anarkali. Made from premium, breathable cotton, this suit is designed not just for style, but for comfort that lasts all day. The intricate embroidery blends classic artistry with contemporary flair, making it a timeless addition to your collection. Built on our values of quality and sustainability, this is fashion you can feel good about.
• •Don't Just Follow Trends. Set Them. Are you passionate about fashion that speaks volumes? Liksha Clothing offers a curated collection for the modern woman who values both style and substance. Our on-trend designs blend classic elegance with a contemporary edge, ensuring you always stand out. Experience the perfect fit of quality and style. Shop our new collection today!