Tono de Marca

Playful Professionalism: LIKAPAWS balances a fun, vibrant aesthetic with a professional commitment to quality. The tone is approachable and joyful, yet trustworthy and premium.

Valores de Marca

• •Quality & Durability
• •Pet Well-being & Comfort
• •Functional Design
• •Joy & Style
• •Global Humanistic Core

Mejores Prácticas

• •Lead with "Playful Professionalism": Always balance fun, emotive language with clear, functional benefits. Start with the joy ("A pop of color for grey days!") and follow with the quality ("...made with fully waterproof, breathable fabric.").
• •Emphasize the "Why" (Brand Story): Weave the brand's unique Stockholm-Shanghai story into your copy where appropriate, especially in "About Us" sections, blog posts, or brand-focused campaigns. This reinforces the values of equality, care, and thoughtful design.
• •Create a "Word Bank": Develop a list of on-brand words. Tone Words: Joyful, Vibrant, Playful, Cozy, Cheerful. Value Words: Premium, Quality, Functional, Durable, Thoughtful, Scandinavian, Nordic-inspired, Comfortable. Avoid: Cheap, Basic, Restrictive.
• •Focus on the Shared Experience: Write for the pet owner, but from the perspective of the pet's happiness and comfort. Use phrases like "for your shared adventures," "keep them cozy," and "celebrate every moment together." This strengthens the emotional connection to the brand's core values.
• •Maintain Visual and Textual Harmony: Ensure the photography and visual branding on social media and the website match the copy. Bright, clean, high-quality images of happy dogs in nature or stylish home settings will reinforce the tones and values communicated through text.

Percepción Social

As a relatively new brand, LIKAPAWS has a nascent but positive social perception. Customers are impressed with the quality and design, viewing it as a niche, design-forward pet apparel company. The 'Swedish Pet Apparel Brand' positions it within the desirable Scandinavian design space, associated with quality and style, solidifying its premium market segment. Brand awareness is still developing.

Ejemplos de Copy

• •Puddle-proof. Style-approved. Our Nordic-inspired raincoats are designed for joyful downpours and worry-free walks. Keep the adventures going, rain or shine. #Likapaws #DogRaincoat #ScandinavianDesign
• •Cozy Meets Colorful. Discover our new collection of premium knitwear and jackets—thoughtfully designed in Sweden to keep your best friend warm and stylish all season long.
• •Your Dog's Favorite Fleece Has Arrived. More than just a jacket, it's a warm hug for every adventure. Crafted from ultra-soft, high-quality fleece, this jacket provides maximum warmth without restricting movement. Whether it's a chilly morning walk or a snowy hike, its timeless Nordic design ensures your pup is the most stylish one at the park. Easy to wear, easy to wash, and impossible to forget.
• •Don’t let the cold stop you. 🐾 New cozy styles inside.
• •The First Jacket They'll Love to Wear. Welcome to pet parenthood! At LIKAPAWS, we believe in celebrating every moment. Our apparel combines premium, pet-safe materials with fun, vibrant designs. From the first walk to the first snowfall, dress them in comfort and joy. Shop our Best Sellers now.