Tono de Marca

Practical, value-oriented, and accessible.

Valores de Marca

• •Affordability & Value
• •Variety & Comprehensiveness
• •Quality & Reliability
• •Functionality & Innovation

Mejores Prácticas

• •Lead with Value, Follow with Function: Always start with the most compelling offer (e.g., "Buy 1 Get 1," "Save P500," "Up to 70% Off"). Immediately follow up with the practical benefit for the customer (e.g., "for a brighter kitchen," "to secure your patio," "to create a cozy space").
• •Use "You-Centric" Language: Frame descriptions around the customer's life and needs. Instead of "This lamp has 3 light settings," write "Choose the perfect light for reading, relaxing, or working." This makes the product feel like a personal solution.
• •Simplify the Call-to-Action (CTA): With so many different deals, ensure the desired action is crystal clear. Use direct, urgent, and simple CTAs like "Shop the Sale," "Get My Deal," or "Light Up My Home." Avoid vague CTAs.
• •Balance Brand Names and In-House Products: When creating copy, leverage the trust of brands like Toshiba and Akari. For "Brandless" items, focus the copy on the unbeatable price and specific functional benefits (e.g., "Our most affordable outdoor zapper, built for Philippine weather").
• •Incorporate a Sense of Place: Since the brand is focused on the Philippines, use language and scenarios that resonate with the local market. Mentioning solutions for "rainy season blackouts" (for emergency lights) or "making your condo balcony cozier" can create a stronger connection with the Filipino customer.

Percepción Social

Perceived as a go-to retailer for affordable and comprehensive lighting and electrical products in the Philippines, known for offering great value, a wide product range, and reliable after-sales service, fostering trust through both own and established brand offerings.

Ejemplos de Copy

• •Facebook Ad (Carousel Format showcasing different rooms): Headline: Your Home, Your Light, Your Price. Body: From cozy bedroom nights to bright kitchen mornings, get the perfect light for every moment. ✨ Shop Akari, Toshiba, and more at up to 70% off. Nationwide shipping available. Tap to illuminate your home! Button: Shop Now
• •Instagram Caption (Image of a stylish living room with a feature lamp): Text: Create a vibe that’s uniquely you. 🛋️ Our Nordic Desk Lamps aren't just for desks—they're for creating cozy corners and stylish spaces. P.S. They're on a Buy 1, Take 1 deal right now. Link in bio to get yours! #LighthubStore #HomeDecorPH #LightingPH #SalePH
• •Website Product Description (For a Smart LED Bulb): Headline: Set the Mood with a Single Tap. Body: Welcome to the future of lighting. Our Nxled Smart Bulb lets you switch from focused daylight to relaxing warm white with your smartphone. Perfect for movie nights, study sessions, and everything in between. Easy to install, energy-efficient, and built to last. Upgrade your space today.
• •TikTok Video Concept (Quick cuts): Scene 1: A person struggling with a dim, boring room. (Text: "Tired of this?") Scene 2: Unboxing a Lighthub.Store solar-powered wall lamp. (Text: "Easy Fix!") Scene 3: Installing the lamp in seconds on a balcony wall—no wires. Scene 4: The balcony at night, now beautifully lit. (Text: "No Wires, No Worries! ☀️") Caption: Light up your outdoor space instantly! Get our bestselling solar lamps. #LighthubPH #SolarLight #DIYPhilippines #HomeHack
• •Email Newsletter Subject Line: Subject: 💡 Inside: 3 Ways to Brighten Your Home on a Budget + 50% Off! Preview Text: Don't miss our exclusive deals on energy-saving LEDs and stylish fixtures.