Tono de Marca

compassionate, authentic, story-driven, purposeful, sincere, heartfelt, warm, inviting, and focused on human connection and meaningful participation.

Valores de Marca

• •Ethical Sourcing & Social Responsibility
• •Community & Empowerment
• •Quality & Craftsmanship
• •Transparency & Storytelling

Mejores Prácticas

• •Always prioritize the narrative over the product features. Start with the 'who' (the farmers, the community) and the 'why' (the social impact) before detailing the 'what' (the coffee's flavor notes).
• •Write with the same compassion and authenticity that drives the brand. Use words like 'partner,' 'community,' 'hope,' and 'resilience.' Avoid overly commercial or salesy language.
• •Explicitly draw a line between the customer's action (buying coffee) and the positive outcome (community development, farmer empowerment). Use phrases like 'Your purchase helps...' or 'With every cup, you...'
• •Use your copy to teach customers about the complexities of coffee farming in Myanmar, the challenges of direct trade, and the history of the region. This builds a more profound connection and justifies the premium nature of the product.
• •Regularly incorporate key phrases like 'Love Coffee. Love People More.,' 'Beans That Bring Life,' and 'Coffee That Cares' across all platforms to reinforce the brand's core mission and values.

Percepción Social

Lighthouse Coffee Roasters is perceived as a brand with integrity, offering high-quality coffee with a powerful and meaningful social mission. Customers appreciate the 'feel-good' aspect of supporting a cause that makes a tangible impact, viewing the brand as a community-focused organization rather than just a coffee seller.

Ejemplos de Copy

• •This isn't just a coffee bean; it's a seed of change. For years, farmers like Ko Maung faced uncertainty, sometimes seeing their entire harvest go to waste. Today, by choosing to pick only the ripest cherries for us, he’s not just ensuring a better-tasting cup for you—he's building a stable future for his family. Your morning coffee makes this possible. Love Coffee. Love People More. #BeansThatBringLife #Myanmar #DirectTrade
• •COFFEE THAT CARES From the mountains of Myanmar to your mug. Every bag you buy helps farmers leave opium production behind for the sustainable craft of specialty coffee. Taste the difference, be the difference.
• •Hi [Customer Name], as the new harvest season begins on Coffee Mountain, we're reminded of the journey. The past year has brought challenges, from military conflict to dangerous roads, but the spirit of our partners at Bright Lantern Company remains unbroken. Lai Yar and her team continue to train farmers, process incredible coffee, and bring hope to their community. Your support has been a vital part of their perseverance. To celebrate this new season, explore our latest batch of Myanmar Daymark and taste a story of resilience.
• •A current of flavor that connects two worlds. Our Tidal Blend brings together the bright, citrus notes of Guatemala with the rich, complex character of our Myanmar beans. This coffee represents our core belief: that we are all connected. By drinking this blend, you are supporting sustainable farming practices in two distinct communities, creating a wave of positive impact. A coffee that does good and tastes even better.
• •What if your coffee could do more than just wake you up? What if it could build a road? Or help send a nurse to school? Or give a farmer the power to say 'no' to exploitation? This is the job of our coffee. And you make it possible. Lighthouse Coffee Roasters. Love Coffee. Love People More.