Tono de Marca

Inviting and Encouraging, Relaxing and Therapeutic, Friendly and Approachable, Enthusiastic

Valores de Marca

• •Creativity & Self-Expression
• •Relaxation & Well-being
• •Accessibility & Inclusivity
• •Quality
• •Personalization
• •Customer Satisfaction

Mejores Prácticas

• •Emphasize Benefits Over Features: While mentioning quality materials is good, focus more on the feeling and outcome – relaxation, accomplishment, joy, stress relief.
• •Use Inclusive and Encouraging Language: Ensure copy makes everyone feel capable of creating art, regardless of skill level. Avoid jargon or overly technical terms.
• •Showcase Customer Creations and Testimonials: User-generated content is powerful. Regularly feature finished pieces from customers on social media and the website to build community and trust.
• •Maintain a Visually Cohesive and Cheerful Aesthetic: Use bright, appealing imagery of the products, the creative process, and happy customers. Ensure this style is consistent across the website and social media.
• •Keep it Simple and Direct: Make calls to action clear and the purchasing process straightforward. The language should be easy to understand, reflecting the accessible nature of the products.

Percepción Social

Positive Product Experience, Relaxing Hobby, Giftable, Good for Beginners, Trustworthy (with minor caveats), Engaging Activity

Ejemplos de Copy

• •Headline: Your Photo, Your Masterpiece. Body: Turn your favorite memories into stunning art. Our custom Paint by Numbers kits make it easy and fun to create a personal piece you’ll cherish forever. Relax, unwind, and paint your world. Call to Action: Create Your Custom Kit Now!
• •Headline: Escape the Everyday. Discover Your Inner Artist. Body: Feeling stressed? Grab a Lieblingsart kit and let the colors flow. No experience needed – just pure, creative relaxation. Perfect for a quiet evening or a fun weekend project. Call to Action: Find Your Calm – Shop Kits.
• •Headline: The Gift of Creativity (and a Little Peace and Quiet!) Body: Looking for a unique gift? Give the joy of art with a Lieblingsart Paint by Numbers or Diamond Painting kit. It’s more than a gift; it’s an experience. Call to Action: Shop Gifts They'll Love.
• •Headline: Quality You Can See, Relaxation You Can Feel. Body: From premium canvases to vibrant, pre-mixed paints, we provide everything you need for a beautiful result. Join thousands of happy painters and create something amazing! Call to Action: Explore Our Bestsellers.
• •Social Media Post (Image: Customer showing off a finished custom painting): Text: We’re absolutely BLOWN AWAY by this incredible custom piece from [Customer Name]! 😍 Turn your own special moments into art with #Lieblingsart. It’s the perfect way to relax and create lasting memories. Tap the link in bio to start your masterpiece! #PaintByNumbers #DiamondPainting #CustomArt #CreativeHobby #RelaxAndCreate