Tono de Marca

Artisanal & Heartfelt

Valores de Marca

• •Ethical Production & Fair Wages
• •Community Empowerment
• •Artisanal Craftsmanship & Heritage
• •Sustainability
• •Authenticity & Uniqueness

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the brand's core values. Start with the story of community empowerment, ethical production, or artisanal craftsmanship before diving into product features.
• •Use "Heartfelt" Language: Incorporate words like "love," "care," "heart," "soul," and "cherish" to maintain a personal and warm tone. This reinforces the emotional connection behind the brand.
• •Highlight the "Who": Regularly feature the artisans. Share their stories (with permission), showcase the hands that make the clothes, and emphasize that they are the "backbone" of the brand. This keeps the community aspect at the forefront.
• •Emphasize Scarcity and Quality: Use phrases like "limited edition," "one-of-a-kind," and "heirloom quality" to underscore the value and uniqueness of the handcrafted items. This justifies the time-intensive production and premium positioning.
• •Maintain Visual Consistency: Ensure that all photography and visual branding on social media and the website reflect the artisanal, natural, and heartfelt tone. Soft, natural lighting and authentic, joyful imagery will complement the copy.

Percepción Social

Liberty Fields is perceived as a unique, high-quality artisanal brand with a strong ethical foundation. They are seen as a respected part of the local designer community in South Africa, offering exquisitely unique, heirloom-quality pieces that embody a story of care and community. The brand successfully conveys a narrative of empowering local women and supporting elderly artisans, resonating particularly with "girl mamas" who appreciate beautifully crafted, unique outfits and the "joy of twinning" with their children.

Ejemplos de Copy

• •Woven with patience, stitched with pride. Each thread in our new [Dress Name] dress tells a story of the incredible women artisans from KZN who pour their hearts into every piece. This isn't just a dress; it's a wearable piece of art, made to be cherished for generations. #LibertyFields #HandmadeWithLove #EthicalFashion
• •Your support does more than just dress your little ones in beautiful clothes; it empowers a community. Every Liberty Fields purchase helps us provide fair wages and skills training to our talented team of smockists and seamstresses in Durban. Thank you for being a part of their story. [Link to About Us page] #CommunityEmpowerment #SupportLocalSA #MadeInSouthAfrica
• •Heirloom-Quality, Heartfully Made. Discover our latest collection of hand-smocked treasures, where timeless craftsmanship meets modern style. Limited edition pieces, stitched for the moments you'll always remember. #ArtisanFashion #SlowFashion
• •Subject: A Story in Every Stitch: Our New Heirlooms Have Arrived Intro: "At Liberty Fields, we believe in fashion with a soul. Our newest collection is a celebration of the hands that create it and the memories you'll make in it. Explore our limited-edition smocked dresses, each one a testament to slow, sustainable, and heartfelt craftsmanship."
• •Let her twirl in a dress as unique as she is. The [Product Name] dress is hand-smocked with meticulous care by our team of KZN artisans, taking over a week to complete. Made from the finest, responsibly sourced fabrics, this heirloom piece is designed for playful days and to be passed down as a cherished memory. #SustainableKidsFashion #HeirloomClothing