Tono de Marca

playful, confident, and convenient

Valores de Marca

• •Quality and Craftsmanship
• •Convenience and Accessibility
• •Inclusivity
• •Versatility
• •Sustainability

Mejores Prácticas

• •Emphasize 'Effortless Quality': Always balance the convenience of ready-to-drink with the high-quality, mixologist-grade nature of the product. Use phrases that convey both ease and excellence.
• •Maintain a Playful and Confident Voice: Use energetic and engaging language. Words like 'liberate,' 'unleash,' and 'celebrate' can reinforce the brand's personality.
• •Focus on the 'Moment': Connect the product to specific occasions and feelings. Whether it's a celebration, a quiet night in, or a social gathering, frame the cocktails as the perfect addition to any moment.
• •Keep it Simple and Direct: The copy should be easy to read and understand, mirroring the simplicity of enjoying the product itself. Avoid overly technical jargon and focus on the flavor and experience.
• •Use Visuals to Reinforce the Tone: Ensure that all imagery and design elements align with the playful, confident, and high-quality feel of the brand. The 'Shimmering Wave' is a great example of a visual asset that can be used consistently.

Percepción Social

Overwhelmingly positive, with customers praising taste, quality, and convenience. Products are seen as excellent value, bar-quality, and highly suitable for gatherings. Industry professionals also highly regard the products.

Ejemplos de Copy

• •Your Weekend, Uncorked. Why wait for the bar? With our mixologist-grade cocktails, your perfect drink is just a pour away. From a classic Pornstar Martini to a refreshing Gin Garden, we’ve got your moment made.
• •Effortless Parties, Unforgettable Cocktails. Planning a get-together? Our party kegs are your secret weapon. Serve up delicious, bar-quality cocktails with a simple tap. Less time mixing, more time mingling.
• •The Perfect Pour, Anywhere. Whether it’s a picnic in the park or a night in on the sofa, our ready-to-drink cocktail cans bring the bar to you. Just chill, sip, and enjoy.
• •Quality You Can Taste. We believe in the best. That’s why our cocktails are crafted with all-natural ingredients and premium spirits. No artificial additives, just pure, delicious flavor. Vegan and gluten-free options available.
• •Join the Liberation Generation. It’s time to set your cocktails free. Experience the convenience of pre-mixed, without compromising on quality. Sign up now and get 10% off your first order.