Tono de Marca

Adventurous, liberating, and aspirational. Positive, empowering, practical, and reassuring.

Valores de Marca

• •Freedom and Spontaneity
• •Adventure
• •Accessibility
• •Quality and Connection
• •Lifestyle Expansion

Mejores Prácticas

• •Focus on the "Why," Not Just the "What": Instead of leading with technical specifications, lead with the feeling of freedom, escape, and connection. The "why" is the adventure; the "what" (the tent) is just the tool to get there.
• •Use Evocative and Sensory Language: Incorporate words related to adventure, nature, and liberation. Use phrases like "unfold your freedom," "horizon-chasing," "starlit nights," and "the hum of the open road."
• •Encourage and Showcase User-Generated Content: Create a unique hashtag (e.g., #MyExtension) and actively encourage customers to share their travel photos. Featuring real customer adventures will build powerful social proof and reinforce the brand's aspirational-yet-attainable identity.
• •Maintain a Visually Cohesive Brand: Use high-quality, inspiring imagery across all platforms. Photos should feature the tent in beautiful, natural landscapes (mountains, coastlines, forests) to sell the lifestyle, not just the product.
• •Write for the Aspiring Adventurer: Address the customer directly. Use a supportive and empowering tone that makes them feel capable of embarking on their own journey. Frame the product as the key that unlocks the adventurous lifestyle they desire.

Percepción Social

Aspirational, focused on a desirable lifestyle. Targets individuals or couples new to overlanding, "weekend warriors," and those interested in van life or car camping who value convenience and comfort, drawn to the romantic ideal of freedom on the open road. The biggest perceptual gap is the lack of social proof (reviews, user photos).

Ejemplos de Copy

• •Don't just chase the weekend. Unfold it. With L'Extension, your next adventure is always within reach. Where are you escaping to first? #LExtension #AdventureReady #HomeIsWhereYouParkIt
• •Your Car Is Now Your Camper. The Ultimate Extension for Spontaneous Travel. Set up in minutes. Sleep under the stars. Discover the freedom of the open road.
• •More than just a tent, L'Extension is your passport to freedom. Built for durability and designed for effortless adventure, our roof top tent transforms your vehicle into a mobile basecamp. It features a high-density foam mattress for superior comfort and rugged, all-weather canvas to keep you protected, so you can focus on the view, not the forecast.
• •Stop Dreaming About Adventure. Start Living It. Your guide to escaping the everyday is inside...
• •We believe the greatest memories are made on the roads less traveled. L'Extension was born from a simple idea: that adventure shouldn't be complicated. It should be as simple as packing a bag, turning the key, and choosing a direction. We're here to extend your horizons and bring you closer to the wild.