Tono de Marca

Friendly, Passionate, and Nostalgic

Valores de Marca

• •Quality and Curation
• •Convenience
• •Personalization and Gifting
• •Customer Focus
• •Authenticity

Mejores Prácticas

• •Speak as a Passionate Fan: Always write from the perspective of someone who genuinely loves and is an expert on liquorice. Use enthusiastic and descriptive language. Instead of "We sell liquorice," use "We're obsessed with finding the world's best liquorice."
• •Lead with the Gifting & Convenience Angle: In marketing materials, consistently highlight the "letterbox-friendly" and "perfect for gifting" aspects. Frame the products not just as sweets, but as a special treat or a thoughtful, personalized present.
• •Tell the Origin Story: Regularly incorporate the brand's authentic story of starting as a family-run market stall. This reinforces trustworthiness and the "small business" feel that customers connect with. This can be used in "About Us" sections, social media posts, and email newsletters.
• •Engage with Questions: Continue using direct and engaging questions in copy, such as "Love liquorice?" or "Feeling Nostalgic?". This creates a two-way conversation and encourages audience interaction.
• •Maintain Visual and Verbal Cohesion: Ensure that the "gourmet" and "nostalgic" tone is reflected in the visuals. High-quality, appealing product photography should complement the premium language used in descriptions. The entire experience, from ad to unboxing, should feel curated and special.

Percepción Social

Overwhelmingly positive, customers praise the high-quality and diverse products, excellent service, and its suitability for gifting due to customizable and letterbox-friendly packaging.

Ejemplos de Copy

• •From the salty shores of Finland to the sweet shops of the Netherlands, we've searched Europe for the most exquisite liquorice. Unwrap a world of flavor. Which country will you try first? #GourmetLiquorice #LetterboxLiquorice #FinnishSalty #DutchSweet
• •The Perfect Gift for a Liquorice Lover (Even if it’s You!) ✨
• •Authentic European gourmet liquorice, curated for fanatics. Delivered right through your letterbox. No waiting, just tasting.
• •Remember the taste of proper liquorice? We do. Our Great British Bundle is packed with nostalgic classics, from Pontefract Cakes to Allsorts. It's a trip down memory lane in a box. Get yours today!
• •The Salmiak Powerhouse: Not for the faint of heart, this Finnish salty liquorice is an intense, bold experience for the true connoisseur. Each piece is a chewy, salty explosion that will transport you straight to Helsinki. Dare to be bold?