Tono de Marca

Elegant, Personal, and Artistic

Valores de Marca

• •Craftsmanship & Uniqueness
• •Natural Beauty
• •Quality & Durability
• •Timeless Minimalism

Mejores Prácticas

• •Always lead with the fact that the pieces are handmade. Use descriptive words like 'crafted,' 'assembled,' 'hand-selected,' and 'artisan' to reinforce the brand's core value of craftsmanship.
• •Consistently use words like 'luminous,' 'lustrous,' 'elegant,' 'timeless,' and 'exquisite' to describe the products. Always specify the quality materials used, such as '14k gold-filled' and 'natural freshwater pearls.'
• •Write as if you are the artist speaking directly to a valued client. Be polite, direct, and passionate. Avoid overly corporate or generic sales language.
• •Celebrate the fact that each piece is unique. Use phrases like 'perfectly imperfect,' 'one of a kind,' and 'as individual as you' to turn the nature of handmade items into a key selling point.
• •Ensure that the language used on the website, Instagram, email newsletters, and even in customer service interactions shares the same elegant and personal tone. This consistency builds brand trust and recognition.

Percepción Social

LE´TIAN presents itself as a boutique artisan studio, not a large retailer. It appeals to a discerning customer who values artistry, individuality, and sustainable quality, positioning itself as an accessible luxury brand.

Ejemplos de Copy

• •Elegance, handcrafted. Our new Stylish Pearl Necklace features a luminous, hand-selected freshwater pearl on a delicate 14k gold-filled chain. Each piece is meticulously crafted in our Frankfurt studio to be as unique as you are. Discover the beauty of imperfection. #HandmadeJewelry #PearlNecklace #MinimalistStyle #LeTianStudio
• •Beyond Jewelry. It's Wearable Art. Explore our collection of unique, handmade pearl pieces, crafted with passion in Frankfurt. Free Europe shipping over 65€.
• •Adorn your wrist with understated grace. This elegant chain bracelet is meticulously handmade from 14k gold-filled links and accented with a single, lustrous freshwater pearl. Lightweight and timeless, it’s the perfect piece to wear alone for a touch of minimalist beauty or to layer with your favorite collection. A personal treasure, made to last.
• •Just for you: A look at our latest handmade creations.
• •Founded in 2022 in the heart of Frankfurt, LE´TIAN is more than a jewelry studio—it's a celebration of natural beauty and personal craftsmanship. We believe that true luxury lies in uniqueness. That's why we meticulously handcraft each piece, ensuring that the jewelry you wear has its own story. From our hands to yours.