Tono de Marca

Professional & Expert, Aspirational & Empowering, Supportive & Educational, Polished & Creative, Approachable

Valores de Marca

• •Excellence & Quality: Commitment to providing high-standard makeup training and services.
• •Passion for Beauty: A deep love for the art and profession of makeup.
• •Empowerment through Education: Believing in the transformative power of skills and knowledge to build careers.
• •Professionalism: Upholding high standards in teaching, service, and conduct.
• •Creativity & Artistry: Celebrating and fostering artistic expression through makeup.
• •Community: Building a supportive network for students and makeup artists.

Mejores Prácticas

• •Always Emphasize Expertise and Professionalism: Use language that reflects deep knowledge of the makeup industry and educational best practices. Avoid overly casual slang unless specifically targeting a younger demographic in a controlled way, but generally lean towards professional.
• •Inspire and Empower: Frame messages to highlight the transformative potential of the training, focusing on career opportunities, skill enhancement, and building confidence. Use success stories and aspirational language.
• •Be Clear, Educational, and Supportive: Ensure that all communications, especially course descriptions and educational content, are easy to understand, informative, and convey a supportive learning environment.
• •Maintain Visual and Textual Cohesion: Ensure that the visual elements (high-quality makeup images, professional settings) align with the sophisticated, expert, and creative tone of the copy.
• •Showcase Passion and Creativity: Let the genuine love for makeup artistry shine through. Use evocative language that appeals to the creative aspirations of potential students, celebrating the art form.

Percepción Social

A reputable source for professional makeup training, Led by a skilled and experienced makeup artist (Leslie Dumeix), Aspirational for those wanting to enter or advance in the makeup industry, Focused on practical skills and career development, A contributor to the local beauty scene through education and services.

Ejemplos de Copy

• •Headline (Website/Social Media Ad): Unlock Your Artistry. Master Professional Makeup with Makea Formation. Body: Dreaming of a career that blends creativity with skill? Our expert-led courses at Makea Formation, guided by industry professional Leslie Dumeix, provide the comprehensive training you need to transform your passion into a profession. Enroll today and sculpt your future in beauty.
• •Instagram Post Caption (Showcasing student work): From Passion to Precision! ✨ Witness the incredible talent blooming at Makea Formation. Our students aren't just learning techniques; they're building confidence and crafting careers. Ready to be next? Link in bio for course details! #MakeaFormation #MakeupArtist #BeautySchool #ProfessionalMakeup
• •Email Marketing (New course announcement): Subject: New Masterclass: Elevate Your Bridal Makeup Skills with Leslie Dumeix! Body: Dear [Name], Take your artistry to the next level with our exclusive Bridal Makeup Masterclass at Makea Formation. Learn the latest trends, timeless techniques, and business insights directly from Leslie Dumeix. Limited spots available to ensure personalized guidance. Dare to create unforgettable bridal looks? Register now!
• •YouTube Video Title/Description Snippet (Tutorial): Title: Pro MUA Secrets: Flawless Foundation Application | Leslie Dumeix for Makea Formation. Description: Learn the art of perfect foundation with Leslie Dumeix! In this tutorial, discover pro tips and techniques taught in our Makea Formation courses to achieve a seamless, long-lasting base. Subscribe for more expert advice and explore our full training programs at makea.fr.
• •Promotional Offer (Website Banner/Social Post): Invest in Your Dream Career. Get 10% Off Your First Makea Formation Workshop This Month! Use code: ARTIST10. Your journey to becoming a professional makeup artist starts here. #MakeupTraining #BeautyCareer #MakeaPromo