Tono de Marca

Passionate, authentic, community-focused, warm, personal, and engaging.

Valores de Marca

• •Quality and Durability
• •Handmade Craftsmanship
• •Personalization and Style
• •Passion for Dogs
• •Community and Collaboration

Mejores Prácticas

• •Always Tell the "Why": Every piece of copy should connect back to the core values. Don't just sell a collar; sell the promise of a safe adventure, the pride of a handmade item, or the joy of a personalized gift for a beloved pet.
• •Maintain the "Passionate Crafter" Voice: Write as if you are the founder speaking directly to a fellow dog lover. Use "we" to refer to the workshop, share behind-the-scenes stories, and express genuine excitement for the products and the dogs who wear them.
• •Center Saïka in the Story: Continue using Saïka (the dog) as the heart of the brand. Share her "opinions" on new products, her adventures, and her role as the lead product tester. This authenticates the brand's "for dog lovers, by dog lovers" identity.
• •Emphasize Quality with Specifics: Instead of just saying "high quality," use descriptive words that prove it. Mention the "military-grade paracord," "solid stainless steel hardware," "waterproof Biothane," and the "6-month guarantee." This builds trust and justifies the premium, handmade nature of the products.
• •Foster Community in Every Post: Encourage interaction by asking questions ("What color should we make next?", "Where will you explore?"). Feature user-generated content and tag customers and their dogs whenever possible. This reinforces the community value and turns customers into loyal advocates.

Percepción Social

Overwhelmingly positive; perceived as offering high-quality, durable, and aesthetically pleasing products with excellent customer service. Strong community connection and trusted as a local, specialized pet accessory shop.

Ejemplos de Copy

• •Adventure Awaits. Gear Up in Style. Inspired by misty forest trails and bright summer skies, our new collection is finally here! Each collar is handmade by us, for your best friend. We chose durable, weatherproof paracord in earthy new tones to make sure your next adventure is both safe and stylish. Which color will you and your companion choose? Let us know below! #LesFilsDeSaika #HandmadeForDogs #DogGear
• •The Atlas collar isn't just an accessory; it's a promise of durability and style for your faithful companion. Hand-woven from military-grade paracord and secured with a solid stainless steel buckle, it's built to withstand every tug, swim, and trail run. The Biothane adapter makes it fully waterproof and easy to clean. Add a custom-engraved nameplate to make it uniquely theirs. Because a love like theirs deserves nothing less than the best.
• •Your Dog Deserves a Collar as Unique as They Are. Tired of boring, mass-produced pet store collars? At Les Fils de Saïka, we believe every dog deserves a collar that’s as full of personality as they are. Designed in our workshop in France and handmade with love, our accessories blend timeless style with rugged durability. Discover our collection and find the perfect piece for your best friend. Call to Action: Shop Now
• •Subject: A little gift from Saïka's workshop for your best friend... Body Preview: This weekend only, get a free personalized engraving on all orders. Let's make something beautiful together!
• •Video concept: Quick cuts showing the process of braiding a colorful paracord leash, ending with a happy dog wearing it on a walk. Caption: From our hands to your walks. ✨ Every knot is tied with love. What color combo should we make next? #dogaccessories #paracordleash #handmade #dogsoftiktok #smallbusiness #lesfilsdesaika