Tono de Marca

Authentic, Quality-Conscious, Passionate/Evocative, Informative, Refined/Elegant

Valores de Marca

• •Authenticity: Prioritizing genuine Italian products and traditional methods.
• •Quality: Offering high-standard, artisanal food items.
• •Tradition/Heritage: Celebrating and preserving Italian culinary traditions.
• •Customer Experience: Aiming to bring the taste and experience of Italy to the customer.
• •Craftsmanship: Valuing the skill and dedication involved in creating artisanal products.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., authentic, passionate, refined), including do's and don'ts, and specific vocabulary to use or avoid.
• •Focus on "Storytelling": Emphasize the origin, the artisans, and the tradition behind each product. Connect emotionally with the customer by painting a picture of the Italian culinary experience.
• •Use Sensory Language: Appeal to taste, smell, and sight. Describe flavors, aromas, textures, and the visual appeal of the food to make it more enticing (e.g., "robust flavor," "velvety texture," "golden hue").
• •Maintain Authenticity in Claims: Ensure that terms like "authentic," "traditional," and "artisanal" are genuinely reflected in the product sourcing and quality. Avoid hyperbole that cannot be substantiated.
• •Be Consistent Across All Channels: Whether it's the website, product descriptions, email marketing, or any future social media, ensure the tone of voice remains uniform to build a recognizable and trustworthy brand identity.

Percepción Social

Trustworthy source for premium, authentic Italian food products. Customers are likely looking for specialty items not readily available in mainstream supermarkets.

Ejemplos de Copy

• •Homepage Headline: "Le Origini: Taste the True Essence of Italy. Authentic Artisanal Foods, Delivered to Your Kitchen."
• •Product Description (e.g., for Olive Oil): "From ancient groves to your table. Our Extra Virgin Olive Oil is cold-pressed from hand-picked [Olive Type] olives, capturing the sun-drenched flavors of [Region, Italy]. Experience the peppery finish and golden hue of truly authentic Italian liquid gold."
• •About Us Snippet: "At Le Origini, we journey through Italy's hidden culinary corners to bring you the most genuine flavors. We partner with passionate artisans who uphold generations of tradition, ensuring every product tells a story of quality and heritage."
• •Email Subject Line (for a new pasta arrival): "Just Arrived: Handcrafted Pasta from Naples – Taste the Tradition!"
• •Social Media Post (if a presence is developed): "Let the aroma of San Marzano tomatoes fill your home. Our traditional passata is the heart of any true Italian feast. What authentic dish will you create? #LeOrigini #ItalianFood #AuthenticTaste #Artisanal"