Tono de Marca

Elegant, Personal, Confident, and Empowering

Valores de Marca

• •Quality & Craftsmanship
• •Timelessness & Enduring Beauty
• •Meaning & Storytelling
• •Ethical & Responsible Practices
• •Individuality & Self-Expression
• •Accessibility of Luxury
• •Authenticity & Confidence
• •Community

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Personal, Confident, Empowering), key messaging pillars (timelessness, quality, storytelling, NYC heritage, ethical practices), approved vocabulary, and even words to avoid. Share this with anyone creating content.
• •Always Lead with Value and Emotion: Connect product features to customer benefits and feelings. Instead of just saying "14k Gold Necklace," describe it as "Drape yourself in the everyday luxury of our 14k gold necklace, a timeless touch of NYC elegance designed to make you feel radiant."
• •Incorporate Storytelling: Weave the brand's founding story, the inspiration behind collections, or the idea of customers creating their own stories with the jewelry into website copy, social media posts, and product descriptions. Use phrases like "Inspired by..." or "Designed to celebrate..."
• •Maintain NYC-Centric Language (where appropriate): Casually reinforce the brand's New York origin with phrases like "Designed in our NYC studio," "Inspired by the city's charm," or "An touch of Manhattan elegance." This builds on a key differentiator mentioned in their "Our Story".
• •Be Consistent Across All Channels: Ensure the tone used on Instagram aligns with the website's "About Us" page, product descriptions, email marketing, and any customer service interactions. Regular audits of content can help maintain this consistency. Emphasize themes like "celebrating individuality," "confidence," and "accessible luxury" throughout.

Percepción Social

To be perceived as a provider of high-quality, meaningful, and timeless fine jewelry with a personal touch, rooted in NYC.

Ejemplos de Copy

• •Instagram Post (New Collection): "Introducing 'The City Sparkle' collection. Inspired by the vibrant energy of NYC, each piece is designed to reflect your unique light. Timeless elegance, crafted to tell your story. Discover modern heirlooms at leonany.com. #LeonaNY #FineJewelry #NYCStyle #TimelessElegance #TellYourStory"
• •Facebook Ad (Personalized Gifts): "Make their moment unforgettable. Our engravable necklaces and birthstone rings are more than just jewelry; they're a cherished memory waiting to be worn. Thoughtfully designed in NYC, crafted for a lifetime. Personalize your gift today at Leona NY. [Link] #LeonaJewelry #MeaningfulGifts #PersonalizedJewelry #FineCraftsmanship #SpecialMoments"
• •Website Banner (Brand Story): "Leona: Where NYC Craftsmanship Meets Your Story. Founded by sisters with a passion for timeless beauty, we create fine jewelry to celebrate every facet of you. Discover pieces designed with heart, made to endure. [Shop Our Story]"
• •Email Newsletter (Sustainability Focus): "Adorn Yourself Responsibly. At Leona NY, beauty and integrity go hand in hand. Our commitment to ethically sourced gemstones and sustainable practices means you can wear your sparkle with confidence. Explore our latest conscious creations. [Link] #SustainableLuxury #EthicalJewelry #LeonaCares #NYCDesign"
• •Product Description (for an engagement ring): "The 'Eternal' Solitaire by Leona. A testament to enduring love, this timeless piece features a meticulously chosen, ethically sourced [Gemstone Type] cradled in lustrous [Metal Type]. Designed in our NYC studio to symbolize your unique journey, it’s more than a ring – it’s a promise, beautifully kept. Begin your forever with Leona. #LeonaEngagement #TimelessLove #CraftedInNYC #EthicalDiamonds"