Tono de Marca

personal, caring, and community-focused

Valores de Marca

• •Craftsmanship
• •Community
• •Small-Scale & Personal
• •Affordability & Value

Mejores Prácticas

• •Always write from the perspective of a caring, relatable parent, using "we" and "I" to create a personal connection.
• •Do not just sell a product; sell the story behind it, talking about fabric choices, the sewing process, and the care that goes into each item.
• •Foster a sense of belonging by using terms like "our VIPs," "the LeoLily family," and "join our community."
• •Frame calls to action with warm, appreciative language, even when direct (e.g., "Thank you for your amazing support! Shop the drop now!").
• •Consistently use established hashtags and keywords like "#handmadeclothes", "#toddlerfashion", "#smallshop", "#mamaowned", and "#handmadewithlove" across all platforms.

Percepción Social

trustworthy, relatable small business run by a mother, with an appreciative target audience who values unique, custom-made clothing for their children and a sense of exclusivity and belonging through its 'VIP group' model.

Ejemplos de Copy

• •Made for cuddles, crafted for adventures. ✨ Our new sweater rompers are stitched with love, one at a time, right here in our studio. We use the softest fabrics because we know your little one deserves nothing but the best. Ready to join our VIP list for early access? #LeoLilyHandmade #MamaOwned #HandmadeWithLove #ToddlerFashion
• •LeoLily Handmade started with a simple idea: beautiful, comfortable clothes made for the little moments that matter. As a mom, I wanted to create pieces that were not only adorable but also durable enough for playtime. Every item you see is handmade by me, with a focus on quality craftsmanship and sustainable fabrics. Thank you for supporting this small shop and being part of our story. #SmallShop #HandmadeClothes
• •The perfect tee for your perfect little person! Choose your sleeve length and favorite ribbed fabric to create a one-of-a-kind piece. Our clothes are designed for comfort and built to last through every giggle and wiggle. Handmade just for you, because you and your little one are part of the LeoLily family. #CustomClothing #ShopSmall
• •Another special order heading to its new home! 💌 Every tag I write and every package I wrap is a reminder of why I started this journey. Thank you for choosing handmade! #PackingOrders #SmallBusinessOwner #SupportSmallBusiness #ToddlerStyle
• •The wait is almost over! We've been busy behind the scenes, stitching up a brand-new collection of handmade favorites just for you. Get ready to discover the love and care that goes into every LeoLily piece. Thank you for being here—we can't wait to show you what we've been working on. #LeoLilyHandmade #LaunchingSoon