Tono de Marca

Friendly, Encouraging, Playful, Informative, and Trustworthy.

Valores de Marca

• •Health and Nourishment
• •Sustainability
• •Community and Connection
• •Innovation and Quality
• •Female Empowerment

Mejores Prácticas

• •Embrace the Playful Pun: Lean into clever, lighthearted wordplay in headlines and social media captions to maintain the fun and approachable tone.
• •Lead with "Feel-Good" Benefits: Start with the emotional payoff (guilt-free indulgence, satisfying crunch, happy kids) before listing the technical specs (fat-free, 7g protein). Connect with the why before the what.
• •Use Enthusiastic and Encouraging Language: Incorporate positive and energetic words. Phrases like "Awesome Crunch," "Outrageous Flavor," "Say Hello," and exclamation points reinforce the brand's friendly and exciting personality.
• •Tell the "Telepathy" Story: Regularly weave the brand's origin story and mission into the copy. Remind the audience that the name signifies connection—to our bodies, the planet, and each other. This builds a deeper relationship beyond the product itself.
• •Be Transparently Healthy: Always be clear and proud of the health credentials. Use phrases like "Consciously Crafted," "All Natural Ingredients," and "Simply Super Natural" to build trust and appeal to health-conscious consumers. Frame it as a simple, smart choice, not a restrictive one.

Percepción Social

The brand is perceived as overwhelmingly positive, with customers praising products for being both healthy and delicious. Retailers view them as reliable and consistent. Lentil Telepathy is seen as a mission-driven, authentic, fun, innovative, and ethical company offering a desirable, guilt-free snacking experience.

Ejemplos de Copy

• •Fuel your summer adventures the right way! ☀ Our Crunchy Toasted Lentils are the perfect protein-packed, mess-free snack to take on any journey. Light, crispy, and outrageously delicious. Where are you snacking with us this weekend? #LentilTelepathy #HealthySnacking #AdventureFuel
• •Headline: Ditch Boring. Add Crunch. Body: Transform your everyday meals from bland to brilliant! ✨ Lentil Telepathy isn't just a snack, it's the crunchy, protein-packed topper your salads, soups, and yogurt have been begging for. 100% plant-based, fat-free, and full of flavor. Upgrade your crunch game today!
• •Tired of the same old cereal? Say hello to your new morning ritual. Our Chocolate Breakfast Lentils are crispy, delicious, and turn your milk into a chocolatey dream. All the flavor, none of the guilt. It's time to revolutionize your breakfast.
• •On-screen text: "Thought it was chips... it's something better! " Caption: That moment you realize healthy can be THIS delicious. Mind. Blown.  #LentilTelepathy #SnackSwap #HealthyFinds #PlantBased #VeganSnacks
• •Subject: Psst... We're thinking you'll love this. Body Preview: That feeling when you find a snack that's healthy, delicious, AND gives back? That’s Lentil Telepathy. Discover our story and find your new favorite flavor...