Tono de Marca

Friendly and Accessible, Nostalgic yet Modern, Enthusiast-Oriented (for specific products), Informative and Helpful, Value-Driven

Valores de Marca

• •Quality and Reliability
• •Innovation
• •User-Friendliness
• •Accessibility/Fair Price
• •Nostalgia & Modernity
• •Customer Focus/Service
• •Durability/Sustainability (emerging)

Mejores Prácticas

• •Embrace the Heritage, but Stay Current: Weave in Lenco's long history and Swiss roots when relevant (especially for turntables) to build trust and a sense of quality, but always connect it to modern needs and features.
• •Speak to the "Smart Consumer": Use clear, straightforward language. Highlight the value proposition – good design, reliable performance, and useful features at a fair price point. Avoid overly technical specifications unless targeting audiophile segments directly.
• •Evoke Emotion and Experience: Focus on the enjoyment of music and sound. Use words that convey warmth, clarity, and the pleasure of listening. For turntables, tap into the nostalgic and tactile experience of vinyl.
• •Maintain a Friendly and Approachable Voice: Whether it's website copy, social media, or customer service interactions, the tone should be welcoming and helpful. Engage with user comments and questions positively.
• •Visual and Verbal Consistency: Ensure that the visual elements (product photography, website design) align with the copy's tone – often a blend of clean, modern aesthetics with hints of retro charm where appropriate.

Percepción Social

Established with Heritage, Good Value for Entry-Level/Mid-Range, Mixed Quality Perception on Newer Goods, Design-Conscious, Community Aspect

Ejemplos de Copy

• •Headline (Turntable): Rediscover Your Classics. Hear the Warmth. Lenco Turntables – Timeless Sound, Modern Features. Body: From the crackle of the needle hitting the groove to the rich, analogue sound, Lenco brings your vinyl collection to life. With over 75 years of audio heritage, our turntables blend iconic design with today's technology, like Bluetooth connectivity and USB recording. Experience your music, beautifully.
• •Social Media Post (Radio): Your Soundtrack, Your Style. ✨ Whether it's a retro beat or the latest podcast, tune in with Lenco. Our radios combine classic looks with crystal-clear DAB+ and FM reception. What are you listening to today? #LencoAudio #RadioDays #ModernRetro Image: A stylish Lenco radio in a cozy home setting.
• •Product Description Snippet (Portable Speaker): Music Unleashed. Take your tunes anywhere with the Lenco portable speaker. Compact design, surprisingly big sound, and all-day battery life. Because great moments deserve a great soundtrack, without breaking the bank.
• •Email Subject Line (Promotion): Special Offer: Bring Home the Legendary Lenco Sound! Email Body Teaser: For over 75 years, Lenco has been about quality audio for everyone. This week, enjoy [Discount]% off our curated collection of turntables and radios. It's the perfect time to upgrade your sound experience.
• •Website Banner (Brand Focused): Lenco: Swiss Precision, Modern Sound. Explore turntables, radios, and speakers designed for your life, delivering quality you can hear at a price you'll love. Since 1946.