Tono de Marca

Authentic, Heartfelt, and Proud

Valores de Marca

• •Representation
• •Cultural Heritage
• •Craftsmanship & Quality
• •Family & Connection

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the core mission. Whether it ’s a product description or a social media post, infuse it with the purpose of representation and cultural celebration. The brand is story-driven, not product-driven.
• •Use 'We' and 'I' Authentically: Since the brand is deeply personal, don't shy away from the founder's voice. Use 'I' when sharing the personal journey and 'We' when talking about the brand's collective mission and community. This builds authenticity.
• •Emphasize Craft and Detail: Use descriptive, sensory language to talk about the dolls. Words like "hand-stitched," "thoughtfully designed," "rich fabrics," and "intricate details" reinforce the value of craftsmanship.
• •Educate Gently: When mentioning cultural elements (like clothing or names), provide brief, accessible explanations. This invites the audience to learn and deepens their connection to the brand, positioning it as a cultural ambassador.
• •Center the Customer's Experience: Frame the narrative around the child or collector. It's not just about the doll, but about the "joy on a child's face," the "pride in their heritage," and the "cherished lifelong friend." This makes the brand's value tangible and emotionally resonant.

Percepción Social

As the brand is not yet fully launched, public perception is minimal and confined to the founder's existing social media followers. The perception within this circle is likely very positive, viewing the brand as an inspiring personal venture rooted in a meaningful mission. The primary audience appears to be individuals interested in cultural representation, unique handcrafted goods, and supporting a mom-led, founder-driven business.

Ejemplos de Copy

• •Meet Fikir. ✨ Her name means 'Love' in Amharic, and she’s crafted with every bit of it. From the hand-stitched details on her kemis to her gentle smile, Fikir isn’t just a doll; she’s a story, a piece of home, and a friend for your little one to cherish. A celebration of heritage, made for today's child. #LelaDolls #EthiopianHeritage #BlackDollsMatter #RepresentationMatters
• •Lela Dolls was born from a mother's dream: to see her child play with dolls that reflect her own beauty and heritage. Founded by Melesse Genet, we are more than just a doll company. We are a celebration of culture, a stand for representation, and a commitment to crafting high-quality, loveable companions that inspire pride and spark imagination. Welcome to our family.
• •Headline: More Than a Doll. A Reflection. Sub-headline: Discover our collection of beautifully crafted dolls that celebrate Black beauty and cultural heritage. Made with love, for the children we love.
• •Subject: The Wait is Almost Over... Hello [Name], a few months ago, I started this journey from my home, with a needle, some fabric, and a vision. The vision was for Lela Dolls. Today, that vision is about to become a reality. Get ready to welcome a new generation of dolls that celebrate who we are. Thank you for being a part of our story from the very beginning.
• •(Video shows close-ups of a doll's details, intercut with a child happily playing with it) Voiceover (warm, gentle): 'What if a toy could be a story? A story of where we come from. Of pride. Of beauty. Lela Dolls. Crafted with love, wrapped in heritage. See yourself. Love yourself. Coming soon.'