Tono de Marca

Empathetic, Informative, Professional, Community-Focused, Eco-conscious

Valores de Marca

• •Comfort & Well-being
• •Inclusivity & Accessibility
• •Sustainability
• •Empowerment & Education
• •Innovation & Quality

Mejores Prácticas

• •Lead with Empathy: Always acknowledge the user's potential concerns and experiences with menstruation. Use language that shows understanding and a desire to help.
• •Educate, Don't Just Sell: Provide valuable information about menstrual health, product use, and sustainability. Position the brand as a knowledgeable resource.
• •Use Inclusive and Empowering Language: Avoid jargon where possible, and when technical terms are used, explain them clearly. Focus on how the product empowers users and gives them control and confidence.
• •Maintain Transparency: Be open about the product's design (e.g., OB/GYN-developed), materials, and benefits. If addressing potential challenges (like a learning curve), do so honestly and offer solutions.
• •Foster Community: Encourage interaction and sharing of experiences. Use calls to action that invite users to join conversations, share their stories, or ask questions. Regularly feature user-generated content when appropriate and with permission.

Percepción Social

Generally perceived positively by users with low cervix or those who have struggled to find a comfortable cup. Seen as a brand that encourages open conversation about menstrual health.

Ejemplos de Copy

• •Headline: Finally, Period Comfort That Understands Your Body. Body: Tired of 'one-size-fits-all' period care? The Leia Cup, designed by an OB/GYN, offers a revolutionary fit, especially if you have a low cervix. Experience up to 12 hours of leak-free confidence and embrace a more sustainable cycle. Your body is unique; your period care should be too.
• •Headline: Break Free From Period Doubts. Embrace Leia Confidence. Body: Let's talk periods – openly and honestly. The Leia Cup is more than just a menstrual cup; it's a commitment to your comfort, health, and the planet. Join our community and discover how our OB/GYN-designed cup can transform your cycle from a monthly worry to a seamless part of your life.
• •Headline: Sustainable Periods, Simplified by Leia. Body: Make a conscious choice for your body and the Earth. One Leia Cup can last for years, replacing thousands of disposable products. Our medical-grade silicone cup is designed for comfort and reliability, making sustainable period care an easy switch.
• •Headline: Expertly Designed for Your Peace of Mind. Body: Developed by a woman OB/GYN who understands, the Leia Cup is anatomically designed to provide a secure, comfortable fit, even for those with a low cervix or after childbirth. Trust in a cup that's engineered for you.
• •Headline: Your Cycle, Your Rules. Supported by Leia. Body: Managing your period shouldn't mean compromising on comfort or your values. The Leia Cup empowers you with a reliable, eco-friendly solution that adapts to your life. Learn more about your body, find your perfect fit, and join a supportive community ready to share and uplift.