Tono de Marca

Empathetic, sentimental, supportive, personal, and heartfelt, with a focus on gentle, comforting language and authenticity.

Valores de Marca

• •Preservation of Memory
• •Empathy and Connection
• •Authenticity
• •Ease and Accessibility

Mejores Prácticas

• •Always begin from a place of understanding. Use soft, supportive language. Acknowledge the pain of loss before introducing the solution.
• •Frame the offering as a way to "preserve a story" or "keep memories alive," rather than just selling a QR code plaque. The value is emotional, not technological.
• •Employ words like "touch," "feel," "hear," and "re-experience" to connect the physical plaque with the digital memories. The tagline "A Tribute You Can Touch and Feel" is a perfect example.
• •Continue to weave the "why" behind the brand into marketing materials. This personal narrative is a powerful differentiator and builds immense trust.
• •In all communications, stress how easy the process is. For someone grieving, complexity is a barrier. Highlight the no-pressure sales model and the brand's role as a supportive partner in the remembrance process.

Percepción Social

Perceived as a heartfelt and innovative solution for modern grieving and remembrance, acting as a "memory keeper" that bridges physical and digital worlds to honor loved ones. It elicits strong emotional resonance and is seen as a meaningful service addressing a deep-seated emotional need.

Ejemplos de Copy

• •Some stories are meant to live forever. Our Memorial Plaques create a bridge between a cherished spot in your garden and a lifetime of digital memories. Scan the code to revisit their laughter, their wisdom, and their love, anytime you need it. #LegacyLinkage #HonorTheirMemory #FamilyStories
• •Don't Just Remember Them. Re-experience Their Story. The physical plaque that holds infinite memories. A tribute you can touch and feel.
• •A new way to keep their story close to your heart.
• •We started Legacy Linkage because we couldn't bear the thought of our grandmother's stories fading away. Now, you never have to let go of the moments that matter most.
• •Honor your best friend with more than just a memory. Our Pet Memorial Plaque links to a private digital tribute where every photo, video, and funny quirk can live on forever. From their first day home to their final nap, celebrate the unconditional love they gave. A lasting tribute for a love that was legendary.