Tono de Marca

Aspirational, Professional, Enabling & Accessible, Value-Oriented.

Valores de Marca

• •Quality
• •Creativity
• •Efficiency
• •Accessibility

Mejores Prácticas

• •Focus on Transformation, Not Just Tools: Instead of saying "Buy our XMP presets," say "Achieve the warm, earthy look you've always wanted." Emphasize the final result and the feeling it evokes.
• •Build a Social Proof Engine: Actively encourage and incentivize customers to share their work using a branded hashtag (e.g., #LeCoinEdits). Feature user-generated content on your website and future social media to build trust and community. The current lack of social proof is the brand's biggest weakness.
• •Use Visually-Driven Language: The product is visual. The copy must be too. Use descriptive and evocative adjectives that match the aesthetic of the presets, such as "sun-drenched," "cinematic," "crisp," and "ethereal."
• •Clarify the Target Audience in Your Copy: Speak directly to "photographers," "content creators," "influencers," and "filmmakers." This shows you understand their needs and helps the brand stand out from generic gadget stores.
• •Maintain Consistency Across All Touchpoints: The aspirational, professional, and enabling tone should be reflected everywhere—from the website and product descriptions to email newsletters and future social media posts. This consistency is key to building a recognizable and trustworthy brand identity.

Percepción Social

Anonymity: The brand is largely unknown in a crowded marketplace of preset sellers. Lack of Trust: The absence of a social media footprint, coupled with a negative rating on a verification site (even if for a different version of the store), may create trust issues for potential customers. Name Confusion: The generic name "Le Coin Store" causes it to be lost among many other businesses, hindering direct traffic and organic discovery.

Ejemplos de Copy

• •Your Signature Style is One Click Away. Stop editing, start creating. Discover 400+ professional Lightroom presets and LUTs designed to make your photos unforgettable.
• •Tired of inconsistent edits? Our Complete Collection gives you the professional tools to define your aesthetic. From Moody & Dark to Light & Airy, find the perfect look for every shot. Swipe up to elevate your portfolio.
• •Sale Ends Tonight: Get 400+ Pro Presets for Just $48.
• •Craft a story of depth and emotion. The Moody Tones collection adds rich contrast and dramatic shadows, perfect for creating a cinematic and evocative atmosphere in your portraits, landscapes, and street photography.
• •The secret to stunning photos isn't hours of editing—it's the right preset. Watch the transformation. ✨ Want to try it on your own photos? Link in bio for our Best-Sellers Bundle!