Tono de Marca

friendly, youthful, and aspirational. It is encouraging and personal, often using direct address ("you") and emotive language.

Valores de Marca

• •Authenticity
• •Modern Femininity
• •Accessibility
• •Community
• •Quality & Comfort

Mejores Prácticas

• •Maintain the Founder's Voice: Continue to feature the founder in communications. Her personal touch is a key asset. Whether writing captions or emails, ask, "Does this sound like her?"
• •Use "You" and "We": Speak directly to the customer as an individual ("you") and refer to the brand as "we" to foster a sense of a personal relationship and community.
• •Embrace Emojis and Casual Language: Use emojis (like ✨, ♥, ↓) where appropriate on social media and in emails to keep the tone friendly and modern. Keep sentences relatively short and language accessible.
• •Tell a Story: Frame products within a lifestyle context. Don't just sell a dress; sell the "unforgettable night" or the "perfect brunch" experience associated with it.
• •Stay Aspirational but Relatable: The brand's imagery and language should inspire, but always remain grounded and achievable. Mix polished, professional shots with more spontaneous, behind-the-scenes content to maintain this balance.

Percepción Social

LEBBE is perceived as a small, independent, and founder-led business. This perception fosters a sense of intimacy and trust. Customers likely feel they are supporting a real person and a burgeoning dream, not just buying a product. The direct interaction with the founder on social media reinforces this connection. The brand's image is polished yet personal, positioning it as an "influencer" style brand where the founder's personal brand is intertwined with the company's identity. This approach resonates well with modern consumers who value transparency and authenticity.

Ejemplos de Copy

• •Your summer romance is here. And it’s called the Séoul dress. Light, breezy, and ready for sunshine-filled days and unforgettable nights. Where will you wear yours? #LebbeStyle #SummerVibes #ParisianChic
• •Pssst... An Exclusive 15% Off Just For You. Because we love your style. ✨ Treat yourself to that piece you've been dreaming of. This week only, use code CHIC15 at checkout. Happy shopping!
• •My brand, my top 3 looks for this weekend! Which one is your vibe? 1, 2, or 3? Let me know! ↓ #lebbelooks #outfitinspo #frenchfashion #smallbusiness
• •The Florence Top: Effortless Elegance. Meet your wardrobe's new best friend. The Florence top combines a classic silhouette with delicate detailing, making it perfect for a brunch with friends or a chic office look. Made with breathable cotton for all-day comfort. Style it up or down—it’s your story.
• •The Denim You'll Live In. We believe denim should be two things: stylish and incredibly comfortable. Ours is crafted from 98% soft cotton to prove it. Discover your perfect fit at lebbe.fr and enjoy free shipping on orders over €100.